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Index / Juices / B NaturalUpdated 05 May 2026 · Methodology v0
B Natural · Juices

B Natural Mixed Fruit Juice

Don't Eat

An ultra-processed drink with ~10% fruit juice from concentrate and high added sugar, exceeding daily limits per serving.

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Fig. 01 · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

A 200ml serving contains 23. 6g of free sugars, almost 94% of the WHO's daily recommended limit. It is sweetened with added sucrose [1].

02/06Processing tierRed

Classified as NOVA Group 4 (ultra-processed). It is reconstituted from fruit concentrates (~10%) with added sugar, water, regulators, and stabilizers [1].

03/06Fat / oil typeClear

Contains no added oils and has negligible fat content (0g per serving).

04/06SodiumClear

Very low in sodium, with 10-20 mg per 200 ml serving, from natural sources only.

05/06Marketing deceptionWatch

Marketing implies '100% fruit juice', but the product contains only ~10% fruit juice from concentrate. This has led to upheld ASCI complaints for misleading advertising [1].

06/06Regulatory historyWatch

No recalls, but parent company Dabur faced ASCI actions (2018) and a Delhi HC case (2019) over misleading '100% juice' claims, leading to clearer labeling [1].

§05 — Timeline

01 Mar 2018
ASCI upholds complaint against Dabur for '100% fruit juice' claims on B Natural.
ASCI · ref 1
01 Oct 2019
Delhi High Court case regarding misleading labels results in Dabur agreeing to clearer 'from concentrate' disclosure.
Delhi High Court · ref 1
01 Feb 2020
FSSAI mandates 'sweetened juice' labeling for products with sugar over 15 g/kg.
FSSAI · ref 1
01 Aug 2022
ICMR/NIN survey flags B Natural as a 'high sugar' product.
ICMR/NIN · ref 1

§04 — Evidence Trail

01Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011 - Chapter 2.3 (Fruit & Vegetable products) — FSSAI
Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Water, Sugar, Fruit Juice Concentrates (Apple 4.5%, Orange 1.5%, Pineapple 1.2%, Grape 0.9%, Mango 0.6%), Acidity Regulators (INS 330, 338), Stabiliser (INS 440), Antioxidant (INS 300), Vitamins.