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Index / Biscuits / BritanniaUpdated 30 Jul 2026 · Methodology v1
Britannia · Common retail packs: 30–60 g single‑serve slices (₹10–₹15), plus larger bars around 100–120 g.[2][10][11][13][15] · Biscuits

Britannia Choco Chill Slice Cake (Britannia Gobbles Choco Chill Cake)

Don't Eat

Ultra‑processed chocolate slice cake with sugar as a primary ingredient and hydrogenated/palm-based fats; best as an occasional treat.

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pack shot — not on file
Fig. 01 · Common retail packs: 30–60 g single‑serve slices (₹10–₹15), plus larger bars around 100–120 g.[2][10][11][13][15] · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

The pack label lists 29. 5 g sugar per 100g, which meets the red threshold (≥10g/100g).

02/06Processing tierRed

Ingredient list contains NOVA 4 markers: emulsifier (4xx series), stabiliser (4xx series), invert sugar syrup — NOVA Group 4 (ultra-processed) combined with a red flag on another axis meets the v1 red threshold.

03/06Fat profileRed

The pack label says saturated fat is 10 g per 100g and trans fat is 0 g per 100g, crossing the red fat threshold.

04/06SodiumPending

A quantitative sodium value per 100 g is missing from the available label sources, so the sodium threshold

05/06Marketing deceptionClear

Brand copy describes taste/texture and mentions “the goodness of milk and eggs”; the ingredient list does include milk solids, and no explicit front-of-pack health claims or “sugar-free/100% natural/immunity” claims are evidenced in the provided sources. With no shown regulator rulings on advertising for this product, this axis is GREEN on the available evidence.

06/06Regulatory historyClear

No recalls, bans, court orders, or upheld ASCI/FSSAI/NCPCR actions are documented in the provided research sources for this specific product. On the available evidence, the public record is treated as clean (GREEN).

§05 — Timeline

01 Jan 2018
Britannia positions Gobbles Choco Chill Cake as a national chocolate slice cake offering
Britannia Industries Ltd. · ref 1
01 Jun 2020
Smaller non‑vegetarian 42 g pack variant of Gobbles Choco Chill promoted in retail
Trisha Store Grocery · ref 3
01 Aug 2021
Online grocery listing highlights 100 g Choco Chill Slice Cake with milk and eggs positioning
Dadi Hills
01 Sept 2022
Brand blog explains pack sizing and portioning for ₹15 Gobbles Choco Chill pack
Britannia Industries Ltd. · ref 2

§04 — Evidence Trail

01Gobbles — Britannia Industries Ltd.02How many pieces are in a Britannia Choco Chill Cake? What to expect inside — Britannia Industries Ltd.03Britannia Gobbles Choco Chill Cake 42gm — Trisha Store Grocery
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

REFINED WHEAT FLOUR, SUGAR, EGGS, EDIBLE HYDROGENA VEGETABLE OIL & PALM OLEIN OIL, HUMECTANTS (420 & 422), MALTOSE SYRUP, LIQUID GLUCOSE, COCA SOLIDS (2%), MILK SOLIDS, CAKE GEL [EMULSIFIERS & STABILIZERS (471 & 477) AND HUMECTANT (420 (i))], RAISING AGENTS (341(i) & 500(i))], INVERT SYRUP, IODIZED SALT, PRESERVATIVES (200 & 282), BAKING POWDER, PLAIN CHOCOLATE (0.14%) [SUGAR, COCOA BUTTER, COCOA SOLIDS, EMULSIFIERS (322 & 476), CONTAINS ADDED FLAVOR-ARTIFICIAL VANILLA FLAVORING SUBSTANCE) AND STABILIZER (415). CONTAINS PERMITTED NATURAL (150C, 150D) AND SYNTHETIC (102, 122, 132 & 133) FOOD COLOURS AND ADDED FLAVOURS [NATURE IDENTICAL AND ARTIFICIAL (VANILLA & CHOCOLATE) FLAVOURING SUBSTANCES].