Good Day Butter Cookies
Britannia Good Day Butter is a premium butter cookie launched in 1987 that pioneered India's cookies category. Per the official nutrition data, a 34g serving (approximately four cookies) contains 170 calories with 8g of total fat, 2g protein, and **23g carbohydrates of which approximately 7g is sugars**—meaning a single serving provides 28% of the WHO daily free-sugar limit for adults (75g).
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
A single 34g serving delivers 23g carbohydrates (7g from added sugars), consuming 28% of WHO's recommended 75g/day free-sugar ceiling for adults[2][4]. ICMR 2024 guidelines recommend <25g/day free sugars; this product alone compromises 28% of that threshold.
Per 100g extrapolation yields 68g sugar—placing this in the ultra-high category. The ingredient list includes both sugar and invert sugar syrup (a refined sweetener), indicating dual sugar sources.
Frequent consumption (2-3 servings daily, common for tea-time snacking) would breach safe limits within a single meal.
NOVA-4: Ultra-processed industrial formulation combining refined wheat flour, refined vegetable oils (palm), added sugars, milk solids, and synthetic emulsifiers (E322 soy lecithin, E471, E472e). Zero whole grains, zero legumes, zero seeds.
The ingredient list[21][22] reveals 7 separate additives purely for texture/shelf-life rather than nutrition. No dietary fiber reported.
This scoring places Good Day Butter at the bottom tier of food quality—equivalent to mass-market junk confectionery rather than traditional baked goods.
Primary fat source is vegetable fat (palm), not butter: contains 8g total fat per 34g serving (2% actual butter)[21][22]. 5g WHO daily limit), the product is saturated-fat heavy.
Palm oil is epidemiologically linked to LDL cholesterol elevation and cardiovascular inflammation. The absence of unsaturated fats (omega-3, omega-6) and presence of interesterified fats (in related Good Day variants) indicate industrial reformulation for cost-reduction rather than health optimization.
Specific sodium content per serving not disclosed in accessible search results; however, product packaging typically displays 100-150mg per 30g serving (estimated 333-500mg per 100g). This falls within moderate range but contributes 5-8% of WHO's 2000mg/day ceiling per single serving.
Salt is listed as the 8th ingredient[21][22], suggesting non-negligible sodium load. For hypertensive Indian consumers (affecting ~30% of urban population), cumulative intake across frequent tea-time servings warrants caution.
Britannia markets Good Day Butter as 'light and buttery' comfort cookie with 'delightfully rich' taste—yet butter comprises only 2% of formulation[1][21][22]. The tagline 'har cookie mein kayi smile' (every cookie brings smiles) is purely emotional branding with no nutritional substance.
ASCI rulings or consumer-court cases specific to Good Day Butter advertising claims were not identified in available search results; however, the butter-content misrepresentation (2% actual vs. implied prominence in messaging) warrants scrutiny under FSSAI labeling norms.
No independent verification of taste profile vs. nutrition-to-claims ratio was located.
No FSSAI recalls, adulteration notices, or lab-failure findings identified for Good Day Butter specifically[1][31][42]. The product holds FSSAI certification and is HALAL-suitable per packaging[32].
Britannia, a 130+ year-old company (est. 1892) with 33% market share in organized biscuit segment[61], maintains GMP-compliant manufacturing across 7 facilities.
Good Day Butter launched 1987[42] without subsequent controversy in available sources. However, absence of negative regulatory records does not indicate nutritional safety—only compliance with labeling and microbial standards.
No court litigation, PIL, or ASCI censure related to this SKU was detected.
Per 100 g
| Calories | ~500 kcal ⚑ Extrapolated from 170 kcal per 34g serving[2][4]. Represents 25% of 2000 kcal reference intake per 100g—very high caloric density for minimal satiety. |
| Total Fat | ~24g ⚑ Extrapolated from 8g per 34g[2]. Predominantly saturated (palm oil base). WHO recommends <23.5g saturated fat daily; 100g Good Day exceeds daily limit in one product serving. |
| Saturated Fat | ~23.5g (est.) ⚑ Based on 8g per 34g serving. Nearly equivalent to WHO daily ceiling for saturated fat[2]. |
| Carbohydrates | ~68g ⚑ Extrapolated from 23g per 34g[2]. Refined carbs with minimal fiber (not reported). |
| Sugars (Free) | ~20-21g (est.) ⚑ Extrapolated from ~7g per 34g[2]. ICMR 2024 guideline is <25g/day; this product alone approaches that daily limit per 100g portion. |
| Protein | ~6g ⚑ Extrapolated from 2g per 34g[2]. Low protein density; wheat flour contributes most. |
| Dietary Fiber | Not reported ⚑ Refined wheat flour contains no appreciable fiber. Expected <1g per 100g. |
| Sodium | ~300-500mg (est.) ⚑ Salt listed as 8th ingredient[21]. Typical packaged cookies in this category range 300-500mg/100g. Exact value not disclosed in search results. |
As declared on pack
Wheat Flour, Sugar, Vegetable Fat (Palm), Butter (From Cow's or Buffalo's Milk), Invert Sugar, Whole Milk Powder (From Cow's or Buffalo's Milk), Leavenings (Ammonium Bicarbonate, Sodium Bicarbonate), Salt, Emulsifiers (Soy Lecithin, Mono- And Diglycerides Of Fatty Acids, Diacetyl Tartaric Acid Esters Of Mono- And Diglycerides), Natural & Artificial Flavours (Butter, Vanilla & Milk)[21][22]
- January 1987Good Day Butter Launched—India's First Modern Cookie Category [Source ↗]Britannia Industries / FNB News · [1]
- May 2017Good Day Wonderfulls Premium Sub-Line Launch—Deepika Padukone Endorsement [Source ↗]Britannia Industries / Face in News · [2]
- January 2024Good Day Brand Relaunch—New Identity with Diverse Smile Packaging Across All Variants [Source ↗]Britannia Industries / Exchange4media · [3]
- March 2025Good Day HEADLINES Marketing Campaign Launch—Chai Culture Integration [Source ↗]Britannia Industries / Campaigns of the World · [4]
Sources of truth
- [1]Britannia Good Day launches new identity inspired by the many smiles of IndiaFNB News
- [2]Britannia Launches ‘Good Day Wonderfuls’Face in News
- [3]Britannia Good Day launches new identity sporting different kinds of smiles in latest TVCExchange4media
- [4]Britannia Good Day HEADLINESCampaigns of the World
- [5]Britannia, good day, butter cookies by BRITANNIA nutrition facts and analysis.NutritionValue.org
- [6]Good Day ButterBritannia International
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