NutriChoice Digestive High-Fibre Biscuit
Britannia NutriChoice Digestive High-Fibre Biscuits position themselves as a wholesome, high-fibre alternative using whole wheat atta and bran for digestive health. However, the product relies on refined wheat flour (maida) as the primary ingredient alongside palm oil and added sugars like glucose-fructose syrup, placing it in **NOVA group 4 ultra-processed foods**.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
The pack label lists 12. 7 g sugar per 100g, which meets the v1 red threshold (≥10g/100g).
Ingredient list has 17 items with no detectable ultra-processed additives — classifies as NOVA Group 3 (processed). v1 watch range when paired with marketing claims.
The pack label says saturated fat is 10. 3 g per 100g and trans fat is 0 g per 100g, crossing the v1 red fat threshold.
The pack label lists 362 mg sodium per 100g, which falls in the v1 sodium watch range (300–625mg/100g).
No primary-source evidence of deceptive marketing claims for Britannia NutriChoice Digestive High-Fibre Biscuit was found across multiple Tier A sources.
There is no record of adverse regulatory actions or notifications against Britannia NutriChoice Digestive High-Fibre Biscuit from FSSAI, ASCI, NCPCR, PIB, or verified Indian news sources.
Per 100 g
| Energy | 483 kcal ⚑ From pack label (OCR) |
| Protein | 9.3 g ⚑ From pack label (OCR) |
| Carbohydrate | 68 g ⚑ From pack label (OCR) |
| Total Sugars | 12.7 g ⚑ From pack label (OCR) |
| Added Sugars | 12.1 g ⚑ From pack label (OCR) |
| Dietary Fibre | 6.7 g ⚑ From pack label (OCR) |
| Total Fat | 20.8 g ⚑ From pack label (OCR) |
| Saturated fatty acids | 10.3 g ⚑ From pack label (OCR) |
| Mono unsaturated fatty acids | 7.9 g ⚑ From pack label (OCR) |
| Poly unsaturated fatty acids | 2.3 g ⚑ From pack label (OCR) |
| Trans fatty acids | 0 g ⚑ From pack label (OCR) |
| Cholesterol | 0.10 mg ⚑ From pack label (OCR) |
| Sodium | 362 mg ⚑ From pack label (OCR) |
As declared on pack
Wheat Flour (Atta), Sugar, Edible Vegetable Oil (Palm Oil), Wheat Bran, Liquid Glucose, Fructose Syrup, Raising Agents (E503(ii), E500(ii), E341(ii)), Salt, Emulsifiers (E471, E322), Dough Conditioner (E223), Antioxidant (E319), Milk Solids, Yeast, Enzymes.
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- January 2010Launch of NutriChoice Digestive High-Fibre Biscuits [Source ↗]Britannia · [1]
Sources of truth
- [1]NutriChoice (product page)Britannia
"Britannia NutriChoice Digestive Biscuits are high fibre biscuits packed with the richness of wheat flour (atta) and bran."