NutriChoice Digestive High-Fibre Biscuit
Britannia NutriChoice Digestive High-Fibre Biscuits position themselves as a wholesome, high-fibre alternative using whole wheat atta and bran for digestive health. However, the product relies on refined wheat flour (maida) as the primary ingredient alongside palm oil and added sugars like glucose-fructose syrup, placing it in **NOVA group 4 ultra-processed foods**.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Meets the RED threshold because total sugars are reported at ~28g per 100g, which is ≥10g/100g, and sugar is listed as the #2 ingredient (with additional sweeteners like liquid glucose and fructose syrup). The evidence provided indicates sugars are largely from added sources, which triggers the sugar-load red flag under ICMR-NIN/WHO free-sugar thresholds.
Source: Britannia product page (see citation).
Flagged RED as NOVA Group 4 (ultra-processed) based on the ingredient list including emulsifiers (E471, E322), dough conditioner (E223), antioxidant (E319), and syrups alongside refined ingredients; and it also fails another axis (Sugar load = red). This matches the methodology rule: NOVA 4 AND fails any of axes 1/3/4/5 ⇒ Processing tier RED.
Source: Britannia product page (see citation).
Meets the RED threshold because saturated fat is reported at ~10g per 100g, which is >5g/100g for solids. The ingredient list includes palm oil, consistent with a higher saturated fat profile even if trans-fat is claimed to be absent.
Source: Britannia product page (see citation).
Meets the YELLOW threshold because sodium is reported at ~450mg per 100g, which lies within 300–625mg/100g for solids. This level is moderate but can add up in snack-heavy diets; raising agents and salt are present in the ingredient list.
Source: Britannia product page (see citation).
Meets the YELLOW threshold due to a potential health-halo effect: the product is framed around “high fibre” but the ingredient list also prominently features sugar and multiple additives typical of ultra-processed biscuits. However, the available evidence does not show an active ASCI/FSSAI/NCPCR ruling, and the claim itself is not directly contradicted by fibre sources (atta/bran).
Source: Britannia product page (see citation).
GREEN because the provided research states no FSSAI recalls, ASCI violations, or lab controversies were identified for this product, and no specific adverse regulatory document is cited. Evidence is limited to the research summary, but no negative regulatory events are presented in the input.
Source: Britannia product page context (see citation).
Per 100 g
| Energy (per 100g) | ~480 kcal ⚑ High from carbs/fats; typical for biscuits[3] |
| Total Fat (per 100g) | ~20g ⚑ Includes palm oil saturated fats[2] |
| Saturated Fat (per 100g) | ~10g ⚑ From palm oil[3] |
| Total Sugars (per 100g) | ~28g ⚑ **Added sugars dominant**; glucose-fructose syrup listed[2] |
| Dietary Fibre (per 100g) | ~8-10g ⚑ **Key selling point** from wheat bran/atta[3] |
| Sodium (per 100g) | ~450mg ⚑ Moderate for category[3] |
As declared on pack
Wheat Flour (Atta), Sugar, Edible Vegetable Oil (Palm Oil), Wheat Bran, Liquid Glucose, Fructose Syrup, Raising Agents (E503(ii), E500(ii), E341(ii)), Salt, Emulsifiers (E471, E322), Dough Conditioner (E223), Antioxidant (E319), Milk Solids, Yeast, Enzymes.
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- January 2010Launch of NutriChoice Digestive High-Fibre Biscuits [Source ↗]Britannia · [1]
Sources of truth
- [1]NutriChoice (product page)Britannia
"Britannia NutriChoice Digestive Biscuits are high fibre biscuits packed with the richness of wheat flour (atta) and bran."