Vita Marie Gold Biscuits
Britannia Vita Marie Gold Biscuits are marketed as light, crispy tea-time snacks enriched with 10 essential vitamins (A, D, B1, B2, B3, B6, E, Folate, B12, Pantothenate), milk solids, and cereal for nutrition. Ingredients include **wheat flour, sugar (10-15% est.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
Awaiting label-side verification on 4 axes: Fat profile, Sodium, Marketing deception, Regulatory history.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Sugar is the 2nd ingredient and invert sugar is also added (4th ingredient), which meets the RED threshold of sugar in the top-3 ingredients.
The ingredient list includes multiple industrial additives—emulsifiers (E322, E471) and flour treatment agents (E223, E1101)—consistent with NOVA Group 4 ultra-processed biscuits; since another axis is also flagged (Sugar load RED), this meets the RED threshold.
Saturated fat and trans fat per 100g are not provided, and there is no label value for trans fat to evaluate the thresholds.
Sodium per 100g is not provided on the available product pages, so the sodium threshold
The specific front-of-pack/on-pack claims are not documented in the provided sources (beyond general product description), so claim-vs-composition
No cited regulatory records (FSSAI/ASCI/court) are provided in the sources, so regulatory history
Per 100 g
| Calories | 450 kcal ⚑ converted from per-serving (135 Calories per 30g) |
| Total Fat | 15 g ⚑ converted from per-serving (4.5g per 30g) |
| Saturated Fat | 8.33 g ⚑ converted from per-serving (2.5g per 30g) |
| Trans Fat | 0 g ⚑ converted from per-serving (0g per 30g) |
| Cholesterol | 0 mg ⚑ converted from per-serving (0mg per 30g) |
| Sodium | 166.67 mg ⚑ converted from per-serving (50mg per 30g) |
| Total Carbohydrate | 73.33 g ⚑ converted from per-serving (22g per 30g) |
| Dietary Fiber | 3.33 g ⚑ converted from per-serving (1g per 30g) |
| Total Sugars | 26.67 g ⚑ converted from per-serving (8g per 30g) |
| Protein | 6.67 g ⚑ converted from per-serving (2g per 30g) |
| Vitamin A | 0.19 mg ⚑ converted from per-serving (0.057mg per 30g) |
| Vitamin B1 | 0.48 mg ⚑ converted from per-serving (0.144mg per 30g) |
| Vitamin B2 | 0.48 mg ⚑ converted from per-serving (0.144mg per 30g) |
| Vitamin B3 | 4.8 mg ⚑ converted from per-serving (1.44mg per 30g) |
| Vitamin B6 | 0.48 mg ⚑ converted from per-serving (0.144mg per 30g) |
| Vitamin B9 | 0.16 mg ⚑ converted from per-serving (0.048mg per 30g) |
| Vitamin B12 | 0.00084 mg ⚑ converted from per-serving (0.000252mg per 30g) |
| Vitamin D | 3.33 mcg ⚑ converted from per-serving (1mcg per 30g) |
| Vitamin E | 3.33 mg ⚑ converted from per-serving (1mg per 30g) |
| Iron | 5.67 mg ⚑ converted from per-serving (1.7mg per 30g) |
| Calcium | 133.33 mg ⚑ converted from per-serving (40mg per 30g) |
As declared on pack
Wheat Flour, Sugar, Vegetable Fat (Palm), Invert Sugar, Whey Powder & Sweet Condensed Milk (From Cow’s or Buffalo’s Milk), Ammonium Bicarbonate (E503(ii)) & Sodium Bicarbonate (E500(ii)) (Raising Agents), Salt, Milk, Butter & Vanilla (Artificial Flavours), Soya Lecithin (E322) and Mono & Diglycerides of Fatty Acids (E471) (Palm) (Emulsifiers), Vitamin A, Vitamin D, Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Vitamin E, Folate, Vitamin B12, Pantothenate (Vitamins), Sodium Meta Bisulphite (E223) & Protease (E1101(i)) (Flour Treatment Agents).
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- January 2024Vita Marie Gold launched as vitamin-fortified Marie variant [Source ↗]Britannia International · [1]
Sources of truth
- [1]Vita Marie GoldBritannia International
"Your perfect tea-time companion – crisp, light and baked to golden perfection with all the goodness of wheat."