DOKi Chicken Chips
DOKi Chicken Chips represent India's entry into the ready-to-eat meat snack category, marketed as a high-protein alternative to traditional potato-based chips. Each 30g packet contains 10g protein with approximately 0.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This is not an automatic no, but regular use can crowd the broader sugar, sodium, or processing budget.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Per 25g serving contains 0. 49g total sugar, equivalent to ~2g per 100g.
This represents 2% of WHO's recommended daily free sugar intake and aligns with ICMR 2024 recommendations favoring <5g per 100kcal. Substantially lower than conventional potato chips (3-5g per 25g serving).
Product is NOVA 4 (ultra-processed) despite clean ingredient labels. Manufacturing involves dehydration, bone broth reconstitution with tapioca starch binders, industrial frying to puff-expansion, and multi-stage seasoning.
Process mimics industrial snack production but base proteins are unfractionated whole meat rather than isolates.
Uses olive oil as primary fat source (5. 42g fat per 25g serving, ~21.
7g per 100g). No palm oil, hydrogenated oils, or trans-fats declared on ingredient lists across four flavor variants reviewed.
Saturated fat and detailed lipid breakdown not publicly disclosed, limiting full assessment of cardiovascular impact.
Per 25g serving lists sodium 0. 4g (400mg), representing 20% of WHO daily limit.
One packet provides substantial sodium, though within single-serving acceptability. Per-100g extrapolation yields ~1600mg sodium, concerning for multi-packet consumption or incorporation into meals.
Claims of 'high-protein' (10g per 25g = 40% protein by weight), 'low-sugar' (0. 49g per serving), and 'low-calorie' (118.
46 Kcal per 25g) are verifiable from published nutritional data. Claims of 'free-range chicken' and 'bone broth' base are ingredient-supported.
No ASCI complaints identified; claims appear substantiated.
Product holds valid FSSAI Central License 12825019001893 issued to PJTJ Technologies/Tom and Jerky Private Limited, Kolkata facility. No FSSAI notices, recall orders, adulteration findings, or suspensions documented in publicly available regulatory records.
Limited market tenure (~3 years) means incomplete long-term safety surveillance history.
Per 100 g
As declared on pack
Chicken Breast, Bone Broth, Tapioca Starch, Olive Oil, Sea Salt (Sea Salt variety); Pork Skin, Pork Fat, Seasoning Mix [ingredient detail varies by flavor]
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- January 2023DOKi Brand Launch - India's First Commercial Meat Snack Product [Source ↗]Grazia India · [1]
- June 2025Chicken Chips Product Line Introduction and Market Expansion [Source ↗]DOKi Official Instagram · [2]
- June 2025Comprehensive Chicken Chips Product Information Campaign [Source ↗]DOKi Official Instagram · [4]
- July 2025Street Taste Test Marketing Campaign Launch [Source ↗]DOKi Official Instagram · [3]
Sources of truth
- [1]India’s Snack Revolution: Why Your 3 PM Munchies Will Never Be The SameGrazia India
- [2]DOKi Official Instagram ReelDOKi Official Instagram
- [3]DOKi Official Instagram ReelDOKi Official Instagram
- [4]DOKi Official Instagram ReelDOKi Official Instagram
- [5]Portuguese Peri Peri Chicken ChipsDOKi Foods
- [6]Sea Salt Chicken ChipsDOKi Foods
- [7]DOKi Sea Salt Chicken ChipsSwiggy Instamart