DOKi Chicken Chips
DOKi Chicken Chips represent India's entry into the ready-to-eat meat snack category, marketed as a high-protein alternative to traditional potato-based chips. Each 30g packet contains 10g protein with approximately 0.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
49g total sugar**, equivalent to ~2g per 100g. This represents 2% of WHO's recommended daily free sugar intake and aligns with ICMR 2024 recommendations favoring <5g per 100kcal.
Substantially lower than conventional potato chips (3-5g per 25g serving).
Product is NOVA 4 (ultra-processed) despite clean ingredient labels. Manufacturing involves dehydration, bone broth reconstitution with tapioca starch binders, industrial frying to puff-expansion, and multi-stage seasoning.
Process mimics industrial snack production but base proteins are unfractionated whole meat rather than isolates.
7g per 100g). No palm oil, hydrogenated oils, or trans-fats declared on ingredient lists across four flavor variants reviewed.
Saturated fat and detailed lipid breakdown not publicly disclosed, limiting full assessment of cardiovascular impact.
4g (400mg)**, representing 20% of WHO daily limit. One packet provides substantial sodium, though within single-serving acceptability.
Per-100g extrapolation yields ~1600mg sodium, concerning for multi-packet consumption or incorporation into meals.
46 Kcal per 25g) are verifiable from published nutritional data. Claims of 'free-range chicken' and 'bone broth' base are ingredient-supported.
No ASCI complaints identified; claims appear substantiated.
Product holds valid FSSAI Central License 12825019001893 issued to PJTJ Technologies/Tom and Jerky Private Limited, Kolkata facility. No FSSAI notices, recall orders, adulteration findings, or suspensions documented in publicly available regulatory records.
Limited market tenure (~3 years) means incomplete long-term safety surveillance history.
Per 100 g
| Energy | 483 Kcal ⚑ Caloric density consistent with fried meat snacks. Slightly higher than baked alternatives but lower than oil-heavy traditional chips. |
| Carbohydrates | ~9.6g ⚑ Extrapolated from 2.44g per 25g serving. Tapioca starch provides carbohydrate matrix for texture; gluten-free formulation. |
| Protein | ~59.9g ⚑ Extracted from 14.97g per 25g serving. Exceeds typical protein-to-calorie ratio of most packaged snacks; aligns with brand positioning as protein-focused product. |
| Total Fat | ~21.7g ⚑ Per 5.42g per 25g serving. Predominantly from olive oil; detailed saturated/unsaturated breakdown not provided by manufacturer. |
| Sugar | ~2g ⚑ Calculated from 0.49g per 25g serving. No added sugars in base recipes; minimal residual from bone broth and seasonings. |
| Sodium | ~1600mg ⚑ Extrapolated from 0.4g per 25g serving, though original source labeling may contain unit ambiguity. Represents 80% of WHO recommended daily maximum. |
| Fiber | Not disclosed ⚑ Tapioca starch provides minimal dietary fiber; no complete proximate analysis available. |
| Saturated Fat | Not disclosed ⚑ Despite olive oil as primary fat source, full fatty acid profile not published; impairs lipid health assessment. |
| Trans Fat | Not detected/disclosed ⚑ No declaration of industrial trans-fats; olive oil base precludes hydrogenation byproducts. |
| Cholesterol | Not disclosed ⚑ Chicken breast and bone broth base suggests moderate dietary cholesterol; specific quantification absent. |
As declared on pack
Chicken Breast, Bone Broth, Tapioca Starch, Olive Oil, Sea Salt (Sea Salt variety); Pork Skin, Pork Fat, Seasoning Mix [ingredient detail varies by flavor]
- January 2023DOKi Brand Launch - India's First Commercial Meat Snack Product [Source ↗]Grazia India · [1]
- June 2025Chicken Chips Product Line Introduction and Market Expansion [Source ↗]DOKi Official Instagram · [2]
- June 2025Comprehensive Chicken Chips Product Information Campaign [Source ↗]DOKi Official Instagram · [4]
- July 2025Street Taste Test Marketing Campaign Launch [Source ↗]DOKi Official Instagram · [3]
Sources of truth
- [1]India’s Snack Revolution: Why Your 3 PM Munchies Will Never Be The SameGrazia India
- [2]DOKi Official Instagram ReelDOKi Official Instagram
- [3]DOKi Official Instagram ReelDOKi Official Instagram
- [4]DOKi Official Instagram ReelDOKi Official Instagram
- [5]Portuguese Peri Peri Chicken ChipsDOKi Foods
- [6]Sea Salt Chicken ChipsDOKi Foods
- [7]DOKi Sea Salt Chicken ChipsSwiggy Instamart
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