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Index / Snacks / DOKi (Tom and Jerky Private Limited)Updated 05 May 2026 · Methodology v0
DOKi (Tom and Jerky Private Limited) · 30g · Snacks

DOKi Chicken Chips

Think Twice

High-protein, ultra-processed meat snack with minimal sugar and clean base ingredients, but premium-priced and limited regulatory history.

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Fig. 01 · 30g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

Per 25g serving contains 0. 49g total sugar, equivalent to ~2g per 100g. This represents 2% of WHO's recommended daily free sugar intake and aligns with ICMR 2024 recommendations favoring <5g per 100kcal. Substantially lower than conventional potato chips (3-5g per 25g serving).

02/06Processing tierWatch

Product is NOVA 4 (ultra-processed) despite clean ingredient labels. Manufacturing involves dehydration, bone broth reconstitution with tapioca starch binders, industrial frying to puff-expansion, and multi-stage seasoning. Process mimics industrial snack production but base proteins are unfractionated whole meat rather than isolates.

03/06Fat / oil typeClear

Uses olive oil as primary fat source (5. 42g fat per 25g serving, ~21. 7g per 100g). No palm oil, hydrogenated oils, or trans-fats declared on ingredient lists across four flavor variants reviewed. Saturated fat and detailed lipid breakdown not publicly disclosed, limiting full assessment of cardiovascular impact.

04/06SodiumWatch

Per 25g serving lists sodium 0. 4g (400mg), representing 20% of WHO daily limit. One packet provides substantial sodium, though within single-serving acceptability. Per-100g extrapolation yields ~1600mg sodium, concerning for multi-packet consumption or incorporation into meals.

05/06Marketing deceptionClear

Claims of 'high-protein' (10g per 25g = 40% protein by weight), 'low-sugar' (0. 49g per serving), and 'low-calorie' (118. 46 Kcal per 25g) are verifiable from published nutritional data. Claims of 'free-range chicken' and 'bone broth' base are ingredient-supported. No ASCI complaints identified; claims appear substantiated.

06/06Regulatory historyClear

Product holds valid FSSAI Central License 12825019001893 issued to PJTJ Technologies/Tom and Jerky Private Limited, Kolkata facility. No FSSAI notices, recall orders, adulteration findings, or suspensions documented in publicly available regulatory records. Limited market tenure (~3 years) means incomplete long-term safety surveillance history.

§05 — Timeline

15 Jan 2023
DOKi Brand Launch - India's First Commercial Meat Snack Product
Grazia India · ref 1
10 Jun 2025
Chicken Chips Product Line Introduction and Market Expansion
DOKi Official Instagram · ref 2
12 Jun 2025
Comprehensive Chicken Chips Product Information Campaign
DOKi Official Instagram · ref 4
03 Jul 2025
Street Taste Test Marketing Campaign Launch
DOKi Official Instagram · ref 3

§04 — Evidence Trail

Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Chicken Breast, Bone Broth, Tapioca Starch, Olive Oil, Sea Salt (Sea Salt variety); Pork Skin, Pork Fat, Seasoning Mix [ingredient detail varies by flavor]