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Index / Biscuits / ParleUpdated 05 May 2026 · Methodology v1
Parle · 82.5g · Biscuits

Hide & Seek Chocolate Chip Cookies

Don't Eat

High sugar and palm oil content in Parle's Hide & Seek Chocolate Chip Cookies exceeds ICMR daily limits per serving; ultra-processed NOVA Group 4 product.

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Fig. 01 · 82.5g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Threshold: RED (≥10g added sugar/100g solid or sugar in top-3 ingredients). The ingredient list shows Sugar as the 3rd ingredient and the chocolate (23%) itself contains sugar/dextrose, indicating substantial added/free sugars consistent with the axis note (~23. 5g sugars/100g). Evidence is from the ingredients listing rather than a lab-verified nutrition panel.

02/06Processing tierRed

Threshold: RED requires NOVA Group 4 AND failing any other axis. Ingredients include emulsifier (lecithin E322) and added artificial flavour (vanilla) along with refined flour/sugar/palm oil—typical of NOVA Group 4 formulations—and the product also fails Sugar load (RED).

03/06Fat profileWatch

Threshold: YELLOW (refined single-source oil used in a product positioned as premium/natural/healthy) or SFA 3–5g/100g; there is insufficient SFA/trans data here for numeric thresholds. The ingredient list shows edible vegetable oil (palm oil) as a key fat source; no evidence of partially-hydrogenated oils or trans-fat amounts is provided, so RED cannot be asserted from the given sources.

04/06SodiumWatch

Threshold: YELLOW is 300–625mg sodium/100g (solid), but the research provides only an estimate (~350mg/100g) and states exact value unavailable.

05/06Marketing deceptionWatch

Threshold: YELLOW for soft premium framing unsupported by composition; insufficient evidence for a contradictory health claim or an active ruling (RED). The product marketing claim "world's best Real Choco Chips" aligns with the stated 23% chocolate in the ingredient list, but the presence of artificial flavouring substances supports a cautionary YELLOW rather than GREEN.

06/06Regulatory historyClear

Threshold: GREEN (clean public record) given the research states no FSSAI notices, recalls, or ASCI violations identified for this product, and provides no contrary regulatory events in the timeline or sources.

§05 — Timeline

01 Jan 1996
Launch of Hide & Seek as India's first choco chip cookies
Parle Products · ref 1

§04 — Evidence Trail

01Hide & Seek (Parle Platina Range) — Parle Products
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Wheat Flour, Chocolate (23%) [Sugar, Cocoa Solids, Cocoa Butter, Dextrose, Emulsifier (Lecithin Of Soya Origin) And Added Flavour (Artificial Flavouring Substances-Vanilla)], Sugar, Edible Vegetable Oil (Palm Oil).