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Index/Breakfast Cereal/Whole Wheat Chapati
Entry № 001 · Breakfast Cereal
Fresh Chapati (Whole Wheat ), 10 pcs

Whole Wheat Chapati

iD Fresh Food · 10 pieces

iD Whole Wheat Chapati is a ready-to-heat flatbread marketed as 100% natural and made from whole wheat. However, the ingredient list reveals significant processing: the product contains only 55% whole wheat flour (Atta) alongside 45% refined wheat flour (Maida), added sugar, gluten, sunflower oil, and compressed yeast.

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Sugar loadProcessing tierFat profileSodiumMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

Awaiting label-side verification on 3 axes: Fat profile, Sodium, Marketing deception.

1
red flags
1
watch points
1
passes
Verdict driver
Sugar load
Watch closely
Sugar load, Processing tier
Passed checks
Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
1 red flag4 watch pointsDrivers: Sugar load, Processing tier

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

Sugar is listed as an ingredient ("Sugar"), which triggers the threshold for added sugar present in the formulation (ingredient-list evidence). No per-100g added-sugar quantity is provided in the available sources, but added sugar in a staple flatbread is a negative signal under the framework.

Processing tier
■ Think twice trigger

This is consistent with NOVA Group 4 (ultra-processed) based on formulation elements like refined flour (maida), added sugar, gluten, sunflower oil, and yeast. Under the framework, NOVA 4 is YELLOW when other axes are otherwise mixed/unclear rather than strictly failing multiple thresholds from nutrition numbers.

Fat profile
■ Awaiting verification

A full nutrition panel with saturated fat (g per 100g) and trans fat is not provided in the available sources, so this axis cannot be scored.

Sodium
■ Awaiting verification

A quantified sodium (mg per 100g) value is not available in the provided sources, so this axis cannot be scored.

Marketing deception
■ Awaiting verification

The available timeline quote shows a "100% Natural" claim, but the underlying front-of-pack/claim context and full claim set are not provided in the research extracts for a complete deception determination under this axis.

Regulatory history

No recalls, bans, or adverse regulatory findings for this specific product are provided in the research, indicating a clean public record in the available sources.

§ B · Nutrition

Per 100 g

55%
Whole Wheat Flour (Atta)
45%
Refined Wheat Flour (Maida)
§ C · Ingredients

As declared on pack

Whole wheat flour (Atta) (55%), Refined wheat flour (Maida) (45%), RO-purified water, Sugar, Gluten, Sunflower oil, Wheat bran (3%), Compressed Yeast

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§ D · Timeline
  1. January 2015
    iD Fresh Food founded and begins retail distribution in South India [Source ↗]
    iD Fresh Food · [1]
  2. January 2020
    Whole Wheat Chapati product line expansion into national e-commerce and retail chains [Source ↗]
    iD Fresh Food · [1]
§ E · Citations

Sources of truth

  1. [1]
    Buy Whole Wheat Chapatis Online
    iD Fresh Food
    "iD Fresh Food offers ready to cook Whole Wheat Chapati with 100% Natural ingredients and Premium quality."
    Open source ↗