Lay's Potato Chips
High in sodium, fats from vegetable oils, and refined carbs; NOVA group 4 ultra-processed snack exceeding ICMR sugar/sodium limits per serving.
§01 — Six-Axis Assessment
Red = warningNegligible free sugars (<1g/100g), below ICMR 2024 <25g/day for adults. Primarily potato starch contributing carbs, not added sugars. No FSSAI violations on sugar claims found.
NOVA group 4: ultra-processed due to extrusion, frying in vegetable oils, flavorings, and additives like E621 (MSG) in flavored variants. Multiple industrial processes render it far from whole foods per ICMR classification.
Vegetable oils (palmolein, sunflower) comprise 30-35g/100g total fat, with potential trans fats <2% per FSSAI but high omega-6 from refined seed oils. Palm oil use criticized globally for sustainability; ICMR advises limiting to <10% calories from such fats.
600-800mg sodium/30g serving (20-25% WHO <2000mg/day limit), from salt and flavor enhancers. Exceeds ICMR 2024 <5g salt/day; frequent consumption risks hypertension per NIN studies on snacks.
Claims 'made from real potatoes' accurate but omits heavy processing and oils. Past global 'all-natural' push pre-2010 led to reformulation after backlash; no India-specific ASCI rulings found but FSSAI monitors 'health halo' claims.
No major FSSAI recalls, bans, or lab failures specific to Lay's India per available records. Global reformulations addressed ingredients; routine state raids on snacks but no product-specific actions noted.
§05 — Timeline
§04 — Evidence Trail
§06 — Ingredients
Potatoes, Vegetable Oil (Palmolein &/or Sunflower Oil), Salt.