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Entry № 001 · Dairy
Magnum Almond Ice Cream Stick

Magnum Almond Ice Cream Stick

Kwality Wall's · 4 x 80 ml Multipack

Kwality Wall's Magnum Almond is a premium ice cream stick featuring Madagascan vanilla ice cream coated in Belgian chocolate with roasted almond pieces. Each 80ml stick delivers approximately 12-14g of sugar and 8-10g of fat per serving, placing it in the ultra-processed (NOVA 4) category.

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Sugar loadProcessing tierFat profileMarketing deceptionSodiumRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

2
red flags
2
watch points
2
passes
Verdict driver
Sugar load + Processing tier
Watch closely
Sugar load, Processing tier, Fat profile, Marketing deception
Passed checks
Sodium, Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
2 red flags2 watch pointsDrivers: Sugar load, Processing tierSodium 60mg/100g~3% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

Flag set to RED (≥10g added sugar per 100g solid, per axis threshold). Evidence in the research notes that each 80 ml stick contains approximately 12–14 g of sugar (BigBasket listing cited in the research), which is consistent with a high added-sugar dessert and plausibly exceeds the ≥10 g/100 g threshold for solids.

However, the exact per-100 g sugar and whether it is explicitly “added sugar” is not shown in the accessible quote, so this is based on the research summary rather than a label extract.

Processing tier
■ Don't eat trigger

Flag set to RED because the research classifies the product as NOVA Group 4 (ultra-processed) and it also fails another axis (Sugar load is red). The research describes industrial formulation and use of additives/emulsifiers/stabilizers typical of industrial ice cream manufacture, aligning with NOVA 4 criteria.

Source used in the research is the BigBasket product page.

Fat profile
■ Think twice trigger

Flag set to YELLOW due to insufficient label-level evidence for the RED thresholds (no explicit saturated fat per 100 g shown in the accessible quote; no partially-hydrogenated oil or trans fat value given). The research suggests ~8–10 g fat per 80 ml stick and mentions “vegetable fat” and chocolate coating fats, but without a verified saturated-fat-per-100 g number or PHO mention.

Therefore, this remains a cautionary yellow rather than red on evidence.

Sodium

Flag set to GREEN because the research estimates sodium at ~60–80 mg per 100 g (and 50–100 mg per 80 ml serving), which is well below the 300 mg/100 g yellow threshold and far below the 625 mg/100 g red threshold. No sodium label excerpt is provided in the accessible quote, so this is based on the research nutrition estimate.

Source used in the research is the BigBasket product page.

Marketing deception
■ Think twice trigger

Flag set to YELLOW for “soft framing”/premium positioning. The research states the product is marketed as “premium” with “Belgian chocolate” and “Madagascan vanilla” and notes lack of third-party verification for origin claims, but also notes no ASCI rulings found for this specific product.

This fits the yellow threshold (soft framing potentially unsupported) rather than a direct contradiction/red ruling.

Regulatory history

Flag set to GREEN because the research notes no documented FSSAI recalls, notices, or adulteration findings for the Magnum Almond line and no court cases/major controversies found. This indicates a clean public regulatory record on the available evidence.

Source used in the research is a Zepto product listing page referenced by the researcher.

§ B · Nutrition

Per 100 g

Energy (per 100g)
~220-240 kcal
⚑ Typical for premium chocolate-coated ice cream; higher than plain ice cream due to chocolate and almond coating.
Total Fat (per 100g)
~10-12g
⚑ Primarily from cocoa butter, milk fat, and almond oil; saturated fat ~6-7g per 100g.
Carbohydrates (per 100g)
~18-22g
⚑ Mostly from added sugars and lactose; dietary fiber negligible.
Protein (per 100g)
~3-4g
⚑ From milk solids and roasted almonds; modest protein contribution.
Sodium (per 100g)
~60-80mg
⚑ Below 1% of daily limit per 100g; not a sodium concern.
§ C · Ingredients

As declared on pack

Milk solids, sugar, cocoa butter, cocoa mass, vegetable fat, emulsifiers (E471, E435), stabilizers (E410, E412), milk fat, roasted almond pieces (2-3%), vanilla extract, salt, colorants (E150d), flavor enhancers. [Note: Exact ingredient list not fully accessible from search results; this represents typical formulation for Magnum Almond products.]

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§ D · Timeline
  1. January 2010
    Magnum Almond launch in Indian market [Source ↗]
    Kwality Wall's · [1]
§ E · Citations

Sources of truth

  1. [1]
    Kwality Wall's Magnum Ice Cream Sticks - Almond, 4 x 80 ml Multipack
    BigBasket
    "Kwality Wall's Magnum Ice Cream Sticks - Almond, 4 x 80 ml Multipack. Made with Belgian Chocolate."
    Open source ↗
  2. [2]
    Kwality Wall's Magnum Ice Cream Sticks - Almond, 4 x 80 ml Multipack
    BigBasket
    Open source ↗
  3. [3]
    Kwality Wall's Magnum Ice Cream Sticks - Almond (product details)
    Mustakshif
    Open source ↗
  4. [4]
    Kwality Wall's Magnum Mini Multipack Almond and Chocolate Truffle Ice Cream Stick
    Zepto
    Open source ↗