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Index / Dairy / Minus 30Updated 05 Jul 2026 · Methodology v1
Minus 30 · Typically sold in 500 ml tubs; also available as mini sticks (~40 ml) under the same Espresso Vegan & Sugar Free flavour variant. · Dairy

Espresso (Vegan & Sugar Free) Ice Cream

Eat

Almond‑based, vegan, stevia‑sweetened espresso ice cream with no added sugar but incomplete nutrition disclosure.

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Fig. 01 · Typically sold in 500 ml tubs; also available as mini sticks (~40 ml) under the same Espresso Vegan & Sugar Free flavour variant. · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

The pack label lists 2. 46 g sugar per 100g, which is below the watch threshold (<5g/100g).

02/06Processing tierWatch

Ingredient list contains NOVA 4 marker: stevia extract — NOVA Group 4 (ultra-processed). With no other red axis this stays in the v1 watch range (yellow).

03/06Fat profileClear

The pack label says saturated fat is 2. 86 g per 100g and trans fat is 0. 02 g per 100g, meeting the green fat thresholds.

04/06SodiumClear

The pack label lists 203. 07 mg sodium per 100g, which is below the sodium watch threshold (<300mg/100g).

05/06Marketing deceptionClear

Brand/retailer copy consistently positions it as vegan and sugar-free; the available ingredient list includes stevia rather than sugar, and no adverse rulings are cited in the provided sources.

06/06Regulatory historyClear

The provided research notes no recalls, upheld ad complaints, or adverse regulatory actions for this specific product in the accessible sources.

§05 — Timeline

01 Jan 2020
Brand promotes vegan, sugar-free gelato line including espresso flavour
Minus 30 · ref 1
01 Jan 2023
Introduction and promotion of Espresso Mini vegan & sugar-free variant
Minus 30 · ref 2
01 Jan 2024
Consumer community praise for Minus 30 espresso vegan sugar-free ice cream
Reddit
01 Jan 2024
Espresso Vegan Sugar Free Ice Cream listed on specialty retailer Foodstories
Foodstories · ref 3
01 Jan 2024
Minus 30 Espresso Vegan & Sugar-Free 500 ml tub available on BigBasket
BigBasket · ref 4

§04 — Evidence Trail

01Brand promotes vegan, sugar-free gelato line including espresso flavour — Minus 3002Introduction and promotion of Espresso Mini vegan & sugar-free variant — Minus 3003Espresso Vegan Sugar Free Ice Cream listed on specialty retailer Foodstories — Foodstories04Minus 30 Espresso Vegan & Sugar-Free 500 ml tub available on BigBasket — BigBasket
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Almond Milk, Almond Butter, Instant Coffee, Stevia