Index/Protein Bars/Protein Bar (Choco Delight)
Entry № 001 · Protein Bars

Protein Bar (Choco Delight)

MuscleBlaze · 72g bar (6 or 12 pieces/pack)

MuscleBlaze Protein Bar Choco Delight delivers 22g protein per 72g bar with zero added sugar, positioning it as a better-for-you snack versus typical candy bars. Macros show balanced 230 kcal from 36% protein, 38% carbs (6g fiber), 25% fat, appealing for fitness enthusiasts.

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Processing tierSodiumSugar loadFat profileMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.

0
red flags
2
watch points
4
passes
Verdict driver
Processing tier + Sodium
Watch closely
Processing tier, Sodium
Passed checks
Sugar load, Fat profile, Marketing deception, Regulatory history
Frequency guidance
Limit regular use

This is not an automatic no, but regular use can crowd the broader sugar, sodium, or processing budget.

Daily / most days
Limit regular use
A few times a month
Okay occasionally with watch points
Rare treat
Lower practical concern
2 watch pointsDrivers: Processing tier, Sodium

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load

Meets the GREEN threshold because the label dataset shows 0g total sugars per 72g bar and the positioning is “zero added sugar,” implying no added sugar in the top ingredients for this SKU in the referenced listing. Evidence provided is per-bar (not per-100g added sugar), but 0g sugars indicates it is below the RED/YELLOW cutoffs (≥5–10g/100g).

Source: https://www. eatthismuch.

com/calories/protein-bar-choco-delight-1600883 (no supporting quote provided in research).

Processing tier
Think twice trigger

Meets the YELLOW threshold because it is inferred NOVA Group 4 (ultra-processed) due to use of isolates and polyols typical of protein bars, but there isn’t evidence here that it fails another axis strongly enough to force RED under the NOVA rule. The ingredient description includes whey/soy isolates and polyols (maltitol, glycerin), consistent with an UPF formulation.

Source: https://www. healthkart.

com/sv/muscleblaze-protein-bar-20g-protein/SP-44188? navKey=VRNT-80038 (no supporting quote provided in research).

Fat profile

Meets the GREEN threshold because the referenced nutrition shows 2g saturated fat and 0g trans fat per 72g bar, which scales to ~2. 8g saturated fat/100g (below the 3g/100g GREEN cutoff) and no trans fat is reported.

There is mention of palm kernel oil in the inferred ingredients, but without an exact verified label list in the research, the axis decision is based on the provided saturated/trans numbers. Source: https://www.

eatthismuch. com/calories/protein-bar-choco-delight-1600883 (no supporting quote provided in research).

Sodium
Think twice trigger

Meets the YELLOW threshold due to insufficient evidence: sodium is not disclosed in the provided label dataset, so it can’t be verified against the 300–625mg/100g threshold. With no sodium value, the framework treats this as a transparency concern rather than GREEN.

Source: https://www. eatthismuch.

com/calories/protein-bar-choco-delight-1600883 (no supporting quote provided in research).

Marketing deception

Meets the GREEN threshold because the marketing claims cited in research (“Zero Added Sugar & 22g Protein”) are consistent with the provided nutrition (0g sugars and 22g protein per 72g bar). No rulings or enforcement actions are provided in the research for this product/claim.

Source: https://www. healthkart.

com/sv/muscleblaze-protein-bar-20g-protein/SP-44188? navKey=VRNT-80038 (no supporting quote provided in research).

Regulatory history

Meets the GREEN threshold because the research states no FSSAI notices, recalls, or ASCI violations were found for this product, and provides no contrary regulatory event evidence in the last 10 years. Evidence is limited to absence-of-findings rather than an official registry extract.

Source: https://nutrabay. com/product/muscleblaze-protein-bar-30g-protein/?

pId=8594721&vId=3419295 (no supporting quote provided in research).

§ B · Nutrition

Per 100 g

Energy
319 kcal per 100g
Scaled from 230 kcal/72g bar
Protein
30.6g per 100g
Scaled from 22g/72g; 39% DV per bar
Total Fat
9.7g per 100g
Scaled from 7g/72g (2g saturated, 0g trans)
Carbohydrates
31.9g per 100g
Scaled from 23g/72g (6g fiber, 0g sugars)
§ C · Ingredients

As declared on pack

Protein blend (Whey protein isolate, soy protein isolate), polyols (maltitol, glycerin), chocolate coating (palm kernel oil, cocoa), oats, fiber, emulsifiers, flavors (inferred from category standards; exact list unavailable)

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§ D · Timeline
  1. January 2018
    MuscleBlaze launches protein bar line including Choco Delight flavor [Source ↗]
    HealthKart · [1]
§ E · Citations

Sources of truth

  1. [1]
    MuscleBlaze Protein Bar Choco Delight product listing
    HealthKart
    "Shop MuscleBlaze Protein Bar Choco Delight (6 Pieces/Pack) from Healthkart."
  2. [2]
    Protein Bar Choco Delight nutrition facts (calorie database entry)
    Eat This Much
  3. [3]
    MuscleBlaze Protein Bar product page (used for regulatory-history absence-of-findings in research)
    Nutrabay