NutriChoice Essentials Oats Cookies
Britannia NutriChoice Essentials Oats Cookies are marketed as diabetic-friendly with no added sugar, low glycemic index, high fiber from oats and inulin. However, they rely on artificial sweeteners (maltitol E965, sucralose E955) and palm-based vegetable fat, classifying as an ultra-processed NOVA Group 4 food.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
The pack label lists 3. 2 g sugar per 100g, which is below the v1 watch threshold (<5g/100g).
Ingredient list contains NOVA 4 markers: emulsifier (4xx series), stabiliser (4xx series), maltodextrin, protein isolate — classifies as NOVA Group 4 (ultra-processed). v1 red threshold.
The pack label says saturated fat is 7. 5 g per 100g and trans fat is 0 g per 100g, crossing the v1 red fat threshold.
The pack label lists 384 mg sodium per 100g, which falls in the v1 sodium watch range (300–625mg/100g).
No deceptive front-of-pack health/marketing claims observed across Tier-A sources (brand site + Indian e-commerce). Per v1 this is a clean record (Green).
No FSSAI recalls, ASCI upheld complaints, NCPCR action, or pending court matters found in registries / Indian news. Per v1 this is a clean public record (Green).
Per 100 g
| Energy | 464 kcal ⚑ From pack label (OCR) |
| Protein | 7.4 g ⚑ From pack label (OCR) |
| Carbohydrate | 68.6 g ⚑ From pack label (OCR) |
| of which Added Sugars | 3.2 g ⚑ From pack label (OCR) |
| Naturally Occurring Sugars | 21.6 g ⚑ From pack label (OCR) |
| Dietary Fibre | 7.2 g ⚑ From pack label (OCR) |
| Total Fat | 19.5 g ⚑ From pack label (OCR) |
| Saturated fatty acids | 7.5 g ⚑ From pack label (OCR) |
| Mono unsaturated fatty acids | 8.5 g ⚑ From pack label (OCR) |
| Poly unsaturated fatty acids | 2.8 g ⚑ From pack label (OCR) |
| Trans fatty acids | 0 g ⚑ From pack label (OCR) |
| Cholesterol | 1.04 mg ⚑ From pack label (OCR) |
| Sodium | 384 mg ⚑ From pack label (OCR) |
| Vitamin A | 150 µg ⚑ From pack label (OCR) |
| Vitamin B1 | 2.3 mg ⚑ From pack label (OCR) |
| Vitamin B2 | 0.3 mg ⚑ From pack label (OCR) |
| Vitamin B3 | 2.1 mg ⚑ From pack label (OCR) |
| Vitamin B6 | 0.3 mg ⚑ From pack label (OCR) |
| Vitamin E | 1.5 mg ⚑ From pack label (OCR) |
| Folic Acid | 45 µg ⚑ From pack label (OCR) |
As declared on pack
WHEAT FLOUR (ATTA) (30%), REFINED PALM OIL, SWEETENERS (965 & 955), ROLLED OATS (17%), INULIN, MILK SOLIDS, MALTODEXTRIN, RAISING AGENTS (500(i), 500(ii)), 450(i)), ALMONDS (2%), SOYA PROTEIN ISOLATE, OATS FIBRE (1.5%), FOXTAIL MILLET FLOUR (1.5%), LITTLE MILLET FLOUR (1%), IODISED SALT, EMULSIFIERS (322(i), 471 & 472(e)), STABILIZER (412), FLAVOURS (NATURAL, NATURE IDENTICAL & ARTIFICIAL (VANILLA) FLAVOURING SUBSTANCES), VITAMINS*, MINERALS* AND DOUGH CONDITIONER (223). (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, OATS, MILK, NUTS, SOYA AND SULPHITE.
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- January 2021Promotion of NutriChoice Diabetic Friendly Cookies with oats and ragi [Source ↗]Britannia YouTube · [2]
- January 2023Launch of NutriChoice Essentials Oats Cookies as diabetic-friendly [Source ↗]Britannia International · [1]
Sources of truth
- [1]NutriChoice Essentials Oats CookiesBritannia International
"Nutrichoice diabetic friendly essentials are specially crafted as a snacking option for diabetics."
- [2]Britannia NutriChoice Diabetic Friendly Cookies with Ragi and Oats (video)YouTube
"Britannia NutriChoice brings you exclusive Nutrichoice Diabetic Friendly Cookies with Ragi and Oats."