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Index / Biscuits / BritanniaUpdated 10 May 2026 · Methodology v1
Britannia · 150g · Biscuits

NutriChoice Essentials Oats Cookies

Don't Eat

Processing tier crosses a red threshold.

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Fig. 01 · 150g · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

The pack label lists 3. 2 g sugar per 100g, which is below the v1 watch threshold (<5g/100g).

02/06Processing tierRed

Ingredient list contains NOVA 4 markers: emulsifier (4xx series), stabiliser (4xx series), maltodextrin, protein isolate — classifies as NOVA Group 4 (ultra-processed). v1 red threshold.

03/06Fat profileRed

The pack label says saturated fat is 7. 5 g per 100g and trans fat is 0 g per 100g, crossing the v1 red fat threshold.

04/06SodiumWatch

The pack label lists 384 mg sodium per 100g, which falls in the v1 sodium watch range (300–625mg/100g).

05/06Marketing deceptionClear

No deceptive front-of-pack health/marketing claims observed across Tier-A sources (brand site + Indian e-commerce). Per v1 this is a clean record (Green).

06/06Regulatory historyClear

No FSSAI recalls, ASCI upheld complaints, NCPCR action, or pending court matters found in registries / Indian news. Per v1 this is a clean public record (Green).

§05 — Timeline

01 Jan 2021
Promotion of NutriChoice Diabetic Friendly Cookies with oats and ragi
Britannia YouTube · ref 2
01 Jan 2023
Launch of NutriChoice Essentials Oats Cookies as diabetic-friendly
Britannia International · ref 1

§04 — Evidence Trail

Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

WHEAT FLOUR (ATTA) (30%), REFINED PALM OIL, SWEETENERS (965 & 955), ROLLED OATS (17%), INULIN, MILK SOLIDS, MALTODEXTRIN, RAISING AGENTS (500(i), 500(ii)), 450(i)), ALMONDS (2%), SOYA PROTEIN ISOLATE, OATS FIBRE (1.5%), FOXTAIL MILLET FLOUR (1.5%), LITTLE MILLET FLOUR (1%), IODISED SALT, EMULSIFIERS (322(i), 471 & 472(e)), STABILIZER (412), FLAVOURS (NATURAL, NATURE IDENTICAL & ARTIFICIAL (VANILLA) FLAVOURING SUBSTANCES), VITAMINS*, MINERALS* AND DOUGH CONDITIONER (223). (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, OATS, MILK, NUTS, SOYA AND SULPHITE.