Open Secret Choco Almond Nutty Cookies
Open Secret Choco Almond Nutty Cookies are positioned as a health-conscious alternative to mass-market children's snacks, leveraging 40–50% whole nuts (almonds and peanuts) as their primary differentiator[1][5]. The product contains 1.
** This ranks favorably against mainstream children's biscuits (often 25–35% sugar) and aligns with ICMR recommendations for occasional treats[13]. However, sugar derives from chocolate compound rather than fruit or honey, confirming added free sugars despite health positioning.
9 g sugar—within acceptable limits but concentrated.
** The product contains no visible or recognizable whole foods except nuts; structure and texture depend entirely on processed ingredients[14]. While marginally less processed than mass-market cookies (no high-fructose corn syrup, no artificial flavors), it remains fundamentally an engineered food, not a whole-food snack despite 40–50% nut content masking this reality.
1 g total fat in 100 g). 5 g per 100 g (below mandatory labeling thresholds in India but physiologically relevant in aggregate consumption).
** BigBasket and Zepto product listings omit sodium per 100 g, limiting assessment against WHO <2000 mg/day target. Absence of visible salt in marketing materials (no savory claims) and low carbohydrate density suggest sodium is likely <400 mg/100 g, but unverified status warrants yellow flag.
**Claims: "No Maida, No Palm Oil, No Added Preservatives"—partially verified but incomplete[11]. Actual formulation includes emulsifier E-322 (soy lecithin), qualifying as an added ingredient despite "no added preservatives" positioning.
The term "Un-Junk" implies removal of harmful compounds, yet 40–50% of mass derives from nuts (healthy) while 24–30% is chocolate compound (refined + added sugar)[14]. ASCI compliance unconfirmed; claims may meet technical definitions while exceeding consumer expectations of "clean" food.
** Product operates within approved e-commerce channels (Amazon, BigBasket, Zepto) without documented suspension or warning. Company scaled to ₹100 crore turnover without known regulatory backlash[11][10].
However, absence of third-party lab testing reports and independent verification of 40–50% nut claim represents a compliance gap rather than regulatory clearance; the green flag reflects lack of detected violation, not affirmative safety assurance.
Per 100 g
| Energy | 416 kcal⚑ Calculated from per-cookie data: 52 kcal × (100/12.5)[3]. Moderate for a nut-based biscuit; whole almonds (579 kcal/100g) are diluted by rice crispies and chocolate compound. |
| Total Fat | 23.2 g⚑ Calculated from 2.9 g per 12.5 g cookie[3]. Composed of ~16–18 g unsaturated fats (from almonds/peanuts) and 5–7 g from chocolate compound refined oil. Lipid profile favorable vs. hydrogenated-fat cookies. |
| Saturated Fat | ~6–8 g⚑ Estimated from chocolate compound (milk solids + cocoa butter equivalent in compound). Exact value not disclosed; indicative range based on cocoa-compound nutrition standards. |
| Carbohydrates | 42.4 g⚑ Calculated from 5.3 g per 12.5 g cookie[3]. Includes ~9.6–18.4 g free sugars (brand claims 1.2–2.3 g per 12.5 g cookie)[13] and ~24–32 g fiber/starch from nuts and rice crispies. |
| Dietary Fiber | ~3–4 g⚑ Estimated from nut content (almonds: ~3.5 g/30 g; peanuts: ~2.5 g/28 g). Refined rice crispies contribute minimal fiber; actual total dependent on unpublished processing details. |
| Protein | 10.4 g⚑ Calculated from 1.3 g per 12.5 g cookie[3]. Derived entirely from whole nuts (almonds: 6.3 g/30 g; peanuts: 7.3 g/28 g). High-quality plant protein; bioavailability ~95% vs. refined protein. |
| Sugar (Free) | 9.6–18.4 g⚑ Per-100g estimate derived from brand claim: 1.2–2.3 g per 12.5 g cookie[13]. Confirms added sugars from chocolate compound; total represents 23–44% of carbohydrate mass, exceeding WHO <10% recommendation for single items but acceptable for occasional snacks. |
| Sodium | Not disclosed⚑ No sodium per 100 g provided in brand materials or third-party nutrition databases accessible via search results. Likely <400 mg/100g given absence of salt-curing processes, but status remains unverified. |
As declared on pack
Almonds, Peanuts, Chocolate Compound (Sugar, Edible Vegetable Fat, Milk Solids, Emulsifier E-322), Rice Crispies (Rice Flour, Wheat Flour), Honey. May contain traces of tree nuts and sesame.
- January 2019Open Secret Founded by Ahana Gautam; First Nutty Cookies Launched [Source ↗]YourStory / Moneycontrol · [1]
- June 2019Nutty Cookies Roll-Out to Top Mumbai Stores and E-Commerce Platforms [Source ↗]YourStory · [1]
Sources of truth
- [1]Open SecretYourStory
- [2]Choco Almond Nutty Cookies | Pack of 30Open Secret
- [3]Open Secret Nutty Cookies - Choco Almond, No Added Maida, 40-50% NutsBigBasket
- [4]Open Secret Zero Maida Chocolate Almond Cookies Pack of 6Zepto
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