Patanjali Marie
Patanjali Marie biscuits are marketed under a brand that cultivates a 'natural' and 'healthy' image, but the product's composition suggests otherwise. It is an ultra-processed food (NOVA 4) made primarily from refined wheat flour (maida), not whole wheat [1].
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
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Contains 22g of added sugar per 100g, which is 88% of the WHO's daily recommended limit of 25g for an adult [3, 4]. 6g of added sugar.
This is a NOVA Group 4 ultra-processed food, containing industrial ingredients not used in home cooking, such as invert sugar syrup, emulsifiers (INS 322(i), 471, 472e), and a dough conditioner (INS 223) [1].
Uses refined palm oil, which is high in saturated fat [1]. The ICMR's 2024 guidelines recommend limiting palm oil consumption due to its high saturated fatty acid content [4].
Contains 350mg of sodium per 100g [1]. This is a moderate level and not a primary concern for this product type compared to other salty snacks.
The parent brand Patanjali has a well-documented history of making unsubstantiated health claims [5]. The Supreme Court has reprimanded it for misleading advertising, undermining the 'healthy' image projected onto products like this [2].
Patanjali Ayurved, the parent company, is currently in contempt of court proceedings with the Supreme Court of India for violating its own pledge to stop misleading advertisements [2]. This follows years of similar actions by the Advertising Standards Council of India (ASCI).
Per 100 g
| Energy | 452.4 kcal⚑ per 100g |
| Protein | 8.0 g⚑ per 100g |
| Added Sugars | 22.0 g⚑ per 100g |
| Total Fat | 12.0 g⚑ per 100g |
| Saturated Fat | 5.7 g⚑ per 100g |
| Trans Fat | 0 g⚑ per 100g |
| Sodium | 350 mg⚑ per 100g |
As declared on pack
Refined Wheat Flour (Maida) - 74.1%, Sugar, Refined Palm Oil, Invert Sugar Syrup, Raising Agents [INS 503(ii), INS 500(ii)], Edible Common Salt, Milk Solids, Emulsifiers [INS 322(i), INS 471 & INS 472e], Dough Conditioner [INS 223], And Antioxidant [INS 319].
- January 2006Patanjali Ayurved Limited is founded by Baba Ramdev and Acharya Balkrishna. [Source ↗]Corporate Filings · [2]
- January 2015Patanjali launches a major push into the FMCG foods market, including biscuits. [Source ↗]News Reports · [2]
- November 2023Patanjali assures the Supreme Court it will not make any 'casual statements claiming medicinal efficacy' [Source ↗]Reuters · [2]
- February 2024Supreme Court issues a contempt notice to Patanjali for continuing to publish misleading ads, violating its prior assurance. [Source ↗]Reuters · [2]
- May 2024ICMR releases new dietary guidelines for Indians, advising against protein supplements and recommending limits on sugar and processed foods. [Source ↗]ICMR · [4]
Sources of truth
- [1]Patanjali Marie Biscuit, 300 g CartonJioMart
- [2]India court slams Baba Ramdev's Patanjali, downplaying of contempt caseReuters
- [3]Guideline: Sugars intake for adults and childrenWorld Health Organization (WHO)
- [4]Dietary Guidelines for Indians - 2024Indian Council of Medical Research (ICMR)
- [5]Advertisement and ClaimsFood Safety and Standards Authority of India (FSSAI)
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