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Index/Biscuits/Patanjali Multigrain Biscuit
Entry № 001 · Biscuits
Patanjali Aarogya Multi Grain Biscuits packaging 68g

Patanjali Multigrain Biscuit

Patanjali · 100 g wrapper

Patanjali Multigrain Biscuits are presented as a healthier alternative, but a closer look at the ingredient list and nutritional information raises concerns. The primary ingredient is refined wheat flour (maida), which constitutes 46.

Sugar loadProcessing tierMarketing deceptionFat / oil typeRegulatory historySodium
§ A · Six-axis assessment
Fast answer

Why this verdict

Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.

3
red flags
2
watch points
1
passes
Verdict driver
Sugar load + Processing tier + Marketing deception
Watch closely
Sugar load, Processing tier, Marketing deception, Fat / oil type, Regulatory history
Passed checks
Sodium

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

6g of sugar per 100g, which is very high and constitutes most of the WHO's recommended daily limit of 25g of free sugars [3, 4].

Processing tier
■ Don't eat trigger

This is an ultra-processed food (NOVA group 4) made with refined flour, added oils, sugars, and raising agents [1].

Fat / oil type
■ Think twice trigger

Contains edible vegetable oil (Palm), which is high in saturated fats. The product is declared free from trans fats [1].

Sodium

Sodium content is 301mg per 100g, which is relatively moderate compared to the WHO daily limit of 2000mg [1, 3].

Marketing deception
■ Don't eat trigger

6%) [1]. Patanjali has been repeatedly pulled up by ASCI for misleading ads [2, 5].

Regulatory history
■ Think twice trigger

Patanjali Ayurved has a history of its advertisements being found misleading by the Advertising Standards Council of India (ASCI), including for other products in its portfolio [2, 5].

§ B · Nutrition

Per 100 g

Energy489.1 Kcal⚑ per 100g
Protein8.1 g⚑ per 100g
Total fat20.7 g⚑ per 100g
Saturated fat9.8 g⚑ per 100g
Trans fat0 g⚑ per 100g
Carbohydrate67.8 g⚑ per 100g
Sugar21.6 g⚑ per 100g
Dietary fibre4.1 g⚑ per 100g
Sodium301 mg⚑ per 100g
§ C · Ingredients

As declared on pack

Refined wheat flour (Maida) (46.5%), Edible vegetable oil (Palm), Sugar, Whole wheat flour (Atta) (11.6%), Mix-millet flour (2.3%) (Sorghum (Jowar), Pearl millet (Bajra), Finger millet (Ragi), Amaranth), Wheat bran (1.7%), Milk solids, Raising agent [INS 503 (ii), INS 500 (ii)], Edible common salt, Soya lecithin, Dough conditioner [INS 223], Permitted emulsifier [INS 471]

§ D · Timeline
  1. May 2016
    ASCI finds Patanjali ads misleading [Source ↗]
    The Hindu · [2]
  2. April 2017
    ASCI again finds Patanjali advertisements to be misleading [Source ↗]
    Mint · [5]
  3. May 2024
    ICMR issues new dietary guidelines, capping sugar and highlighting risks of ultra-processed foods [Source ↗]
    The Indian Express · [4]
§ E · Citations

Sources of truth

  1. [1]
    Patanjali Multigrain Biscuit
    Patanjali
    Open source ↗
  2. [2]
    ASCI pulls up Patanjali for running ‘misleading’ ad campaigns
    The Hindu
    Open source ↗
  3. [3]
    Guideline: Sugars intake for adults and children
    World Health Organization
    Open source ↗
  4. [4]
    ICMR releases 17 dietary guidelines for Indians
    The Indian Express
    Open source ↗
  5. [5]
    Patanjali ads misleading, says ad industry watchdog
    Mint
    Open source ↗
§ F · Correction

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