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Index / Beverages / Red BullUpdated 05 May 2026 · Methodology v1
Red Bull · 250 ml can · Beverages

Red Bull Energy Drink

Don't Eat

High caffeine (80mg) and sugar (27g) per can exceeds ICMR daily limits for children/teens; NOVA ultra-processed with synthetic caffeine/taurine.

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Fig. 01 · 250 ml can · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Meets the RED threshold (≥5g added sugar per 100ml for liquids): 27g sugar per 250ml can = 10. 8g per 100ml. This is evidenced by the product nutrition/ingredients information provided on the official ingredient list page.

02/06Processing tierRed

Evidence indicates NOVA Group 4 (ultra-processed) and it also fails another axis (Sugar load is RED), meeting the RED threshold for Processing tier. Ingredients include added sugars plus additives like taurine, caffeine, flavours and colours, consistent with an ultra-processed formulation per the research.

03/06Fat profileClear

Meets the GREEN threshold: 0g total fat per serving and no evidence provided of partially hydrogenated oils or trans fat. Based on the official ingredients/nutrition source, there are no added oils/fats listed.

04/06SodiumClear

Meets the GREEN threshold for liquids (<150mg per 100ml): 105mg per 250ml can = 42mg per 100ml. This is below the yellow threshold (150–300mg/100ml).

05/06Marketing deceptionWatch

Meets the YELLOW threshold based on soft performance framing: the slogan/claim implies an energy/performance boost, while the composition relies on caffeine/sugar for temporary alertness and no India-specific ASCI ruling is cited in the research. Evidence is limited to the product marketing page reference, so this is not escalated to RED.

06/06Regulatory historyWatch

Meets the YELLOW threshold due to a regulatory advisory/limit context rather than a recall/ban: FSSAI specifies energy drinks shall not contain more than 100 mg caffeine per serving (product noted as 80mg/serving in research). No recalls or adverse findings are provided, but the cited circular and ICMR caution around energy drinks support a cautionary (yellow) classification.

§05 — Timeline

01 Jan 1987
Global launch of Red Bull Energy Drink
Red Bull · ref 1
01 Jul 2012
Red Bull launches in India
Red Bull India · ref 2
17 Sept 2020
FSSAI sets caffeine limit for energy drinks
FSSAI
01 Jan 2024
ICMR Dietary Guidelines flag high-sugar energy drinks
ICMR · ref 3

§04 — Evidence Trail

Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Carbonated Water, Sucrose, Glucose, Citric Acid, Taurine (0.4%), Sodium Bicarbonate, Magnesium Carbonate, Caffeine (0.03%), Niacin, Pantothenic Acid, B-Vitamins (B6, B12), Flavours, Colours (Caramel, Riboflavin)