Right Shift High Protein Roasted Khatta Meetha Mixture
Right Shift Khatta Meetha is ITC's protein-centric snack targeting the 40+ demographic, combining roasted chickpeas (chana) with millets (jowar, bajra, ragi), sunflower seeds, and peanuts. The product delivers 20.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
8g per 150g serving)**. This represents 55% of WHO's 25g daily free-sugar recommendation in a single snack portion.
2g per 100g), yet elevated for a savory snack category where consumers may not anticipate high sugar density.
NOVA 3 (processed food). Legumes and millets undergo roasting and seasoning with spice blends; no industrial additives or ultra-processing techniques detected.
Ingredient list transparency is strong, but absence of E-numbers and full additive disclosure limits precise classification. Not as minimally processed as whole roasted chickpeas, yet simpler than fried snack formulations.
No palm oil (substantiated across all sources). 8g per 100g (brand claims 50% reduction vs competitors).
03g—negligible. Primary fat sources are sunflower seeds (rich in polyunsaturated fats) and peanuts (monounsaturated).
Saturated fat profile aligns with WHO cardiovascular guidelines (<5g per serving for 2000 kcal diet).
Sodium data absent from published nutrition labels. Critical regulatory gap—FSSAI mandates sodium disclosure for all packaged foods.
Spice formulation (salt, cumin, black pepper, asafoetida) strongly suggests sodium >300mg per 100g. Without verified data, 40+ consumers with hypertension cannot accurately assess sodium intake per WHO guideline (<2000mg daily).
All tested claims are substantiated. 4g per 100g from nutrition label).
'Roasted not fried' confirmed by process description and ingredient absence of excess oil. 'No palm oil' stated consistently across retailers and brand site.
6g typical in competitors). 'No added preservatives' lacks third-party certification but aligns with ingredient transparency.
FSSAI License 10012031000312 verified active. L.
Nehru Road, Kolkata, 700071)—major, well-regulated entity with established compliance infrastructure. Zero documented FSSAI recalls, adulteration notices, or food-safety violations in public database (2024–2026).
No court cases, PIL filings, or consumer complaints escalated to ASCI or media platforms as of April 2026.
Per 100 g
| Energy | 448 kcal ⚑ Moderate caloric density for legume-seed snack; comparable to traditional Haldiram's Khatta Meetha (530 kcal/100g), but slightly lower due to roasting vs frying. |
| Protein | 20.1g ⚑ **Exceptional for packaged snack category**. Exceeds most savory snacks by 2–3x; approaches protein powder formulations. Derived entirely from natural legume and seed sources (chana, peanuts, sunflower). |
| Carbohydrate | 51.5g ⚑ Consistent with grain-legume mixes. Primarily complex carbohydrates from millets (jowar, bajra, ragi), supporting sustained energy release and low glycemic impact. |
| Total Sugars | 9.2g ⚑ Entirely categorized as 'added sugars' per label. Source likely jaggery or refined sweetener in spice blend, contributing khatta-meetha flavor profile. |
| Dietary Fibre | 6.1g ⚑ High fibre content supports digestive health and satiety. Represents 20–24% of daily recommended intake (25–35g/day per ICMR guidelines) in a 150g serving. |
| Total Fat | 23.8g ⚑ Primary sources: sunflower seeds (polyunsaturated), peanuts (monounsaturated). Absence of palm or hydrogenated oils noted. |
| Saturated Fat | 4.8g ⚑ 50% lower than conventional khatta meetha mixes. Within WHO recommendation (<5g per serving for average daily diet). Primarily from peanuts and seed natural composition. |
| Trans Fat | 0.03g ⚑ Negligible. No artificial trans fats detected; likely residual from processing. Effectively zero-trans-fat product. |
| Cholesterol | 0.0 mg ⚑ Plant-based snack formulation; zero cholesterol typical for legume-seed products. |
As declared on pack
Roasted chickpeas (chana), jowar (sorghum grain), bajra (pearl millet), ragi (finger millet), sunflower seeds, peanuts, spice blend (cumin, black pepper, turmeric, salt, asafoetida/hing), sweetening agent (jaggery or similar). No palm oil, no trans fats, no artificial preservatives, no artificial colors, no refined vegetable oils.
- July 2024ITC announces Right Shift nutrition brand targeting 40+ consumersITC Ltd / Moneycontrol
- August 2024Right Shift product line official launch including Khatta Meetha, oats, cookies, and atta [Source ↗]Brand Story / ITC · [1]
Sources of truth
- [1]ITC New Product Line ‘Right Shift’ Focuses on Nutritious Products for Consumers Aged 40+Brand Story (Elets Online)
- [2]Right Shift High Protein Roasted Khatta Meetha Mixture 150 gBigBasket
- [3]Right Shift Khatta MeethaRight Shift (ITC)
- [4]Right Shift High Protein Roasted Mixture Khatta Meetha 150 gBigBasket
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