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Index / Snacks / ITC (Right Shift)Updated 05 May 2026 · Methodology v0
ITC (Right Shift) · 150g · Snacks

Right Shift High Protein Roasted Khatta Meetha Mixture

Think Twice

Roasted legume-millet snack with 20g protein, no palm oil, and 50% less saturated fat than traditional alternatives.

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Fig. 01 · 150g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadWatch

Added sugars: 9. 2g per 100g (13. 8g per 150g serving). This represents 55% of WHO's 25g daily free-sugar recommendation in a single snack portion. Comparable to or slightly lower than Haldiram's Khatta Meetha (11. 2g per 100g), yet elevated for a savory snack category where consumers may not anticipate high sugar density.

02/06Processing tierWatch

NOVA 3 (processed food). Legumes and millets undergo roasting and seasoning with spice blends; no industrial additives or ultra-processing techniques detected. Ingredient list transparency is strong, but absence of E-numbers and full additive disclosure limits precise classification. Not as minimally processed as whole roasted chickpeas, yet simpler than fried snack formulations.

03/06Fat / oil typeClear

No palm oil (substantiated across all sources). Total fat 23. 8g per 100g; saturated fat 4. 8g per 100g (brand claims 50% reduction vs competitors). Trans fat 0. 03g—negligible. Primary fat sources are sunflower seeds (rich in polyunsaturated fats) and peanuts (monounsaturated). Saturated fat profile aligns with WHO cardiovascular guidelines (<5g per serving for 2000 kcal diet).

04/06SodiumRed

Sodium data absent from published nutrition labels. Critical regulatory gap—FSSAI mandates sodium disclosure for all packaged foods. Spice formulation (salt, cumin, black pepper, asafoetida) strongly suggests sodium >300mg per 100g. Without verified data, 40+ consumers with hypertension cannot accurately assess sodium intake per WHO guideline (<2000mg daily).

05/06Marketing deceptionClear

All tested claims are substantiated. '20g protein per 150g' verified (13. 4g per 100g from nutrition label). 'Roasted not fried' confirmed by process description and ingredient absence of excess oil. 'No palm oil' stated consistently across retailers and brand site. '50% less saturated fat' mathematically supported (4. 8g vs ~9. 6g typical in competitors). 'No added preservatives' lacks third-party certification but aligns with ingredient transparency.

06/06Regulatory historyClear

FSSAI License 10012031000312 verified active. Manufactured by ITC Limited (37 J. L. Nehru Road, Kolkata, 700071)—major, well-regulated entity with established compliance infrastructure. Zero documented FSSAI recalls, adulteration notices, or food-safety violations in public database (2024–2026). No court cases, PIL filings, or consumer complaints escalated to ASCI or media platforms as of April 2026.

§05 — Timeline

26 Jul 2024
ITC announces Right Shift nutrition brand targeting 40+ consumers
ITC Ltd / Moneycontrol
26 Aug 2024
Right Shift product line official launch including Khatta Meetha, oats, cookies, and atta
Brand Story / ITC · ref 1

§04 — Evidence Trail

Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Roasted chickpeas (chana), jowar (sorghum grain), bajra (pearl millet), ragi (finger millet), sunflower seeds, peanuts, spice blend (cumin, black pepper, turmeric, salt, asafoetida/hing), sweetening agent (jaggery or similar). No palm oil, no trans fats, no artificial preservatives, no artificial colors, no refined vegetable oils.