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Index / Biscuits / ITC Right ShiftUpdated 05 May 2026 · Methodology v1
ITC Right Shift · 120g · Biscuits

Right Shift Jaggery Atta Cookies

Don't Eat

Healthier cookie option: No maida, no palm oil, no refined sugar; uses jaggery and whole wheat atta with moderate sugar at 20.2g/100g.

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Fig. 01 · 120g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Meets the RED threshold because added sugars are 18g per 100g (≥10g/100g for solids). Evidence cited in the research comes from the BigBasket listing nutrition that reports 20. 2g total sugars/100g and 18g added sugars/100g, which exceeds ICMR/WHO-style limits for packaged foods.

02/06Processing tierWatch

Evidence supports YELLOW: the product is described in the research as NOVA group 3 (processed food) with fortification (B-vitamins) and a multi-ingredient formulation. This places it above minimally processed foods (NOVA 1–2), but it is not evidenced as NOVA 4 in the provided sources.

03/06Fat profileWatch

Insufficient fat numbers (saturated fat per 100g and trans fat per 100g) are provided to qualify GREEN. The available evidence only states “No Palm oil” (from the product page) and “no trans fat” as a claim; without quantified saturated fat and clear oil disclosure, this is best treated as YELLOW due to incomplete label data.

04/06SodiumWatch

Sodium cannot be rated GREEN because no sodium per 100g is provided in the research sources. With missing sodium label evidence (and no proof it is below 300mg/100g), the appropriate flag is YELLOW for insufficient data rather than a confident low-sodium classification.

05/06Marketing deceptionClear

GREEN based on the provided evidence: the product page/brand storefront claims “No Maida. No Refined sugar. No Palm oil. ” and the research summary indicates these claims align with the available label/e-commerce descriptions. No ASCI/FSSAI ruling is provided in the research.

06/06Regulatory historyClear

GREEN: the research explicitly reports no FSSAI notices, recalls, ASCI rulings, or lab controversies found for this product/brand, and provides no contrary regulatory events.

§05 — Timeline

01 Jan 2024
Introduction of ITC Right Shift healthy cookies range
Right Shift · ref 2
01 Jan 2024
Launch of Right Shift Jaggery Atta Cookies
Right Shift · ref 1

§04 — Evidence Trail

01Jaggery Atta Cookies, 120g - RightShift — Right Shift02Cookies — Right Shift
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Whole Wheat Flour (Atta), Jaggery, Edible Vegetable Oil, Nuts (Almonds), Seeds, Protein, Vitamins (B1, B2, B3, B6, B9, B12) [Inferred from claims; full list not verbatim in results]