Right Shift Jaggery Atta Cookies
ITC Right Shift Jaggery Atta Cookies are positioned as a healthier alternative to conventional biscuits, made with 100% whole wheat atta, jaggery instead of refined sugar, and no palm oil or maida. Packed with wholegrains, nuts, seeds, protein, fibre, and 6 B-vitamins (B1, B2, B3, B6, B9, B12), they avoid preservatives, artificial flavours, and trans fats.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Meets the RED threshold because added sugars are 18g per 100g (≥10g/100g for solids). Evidence cited in the research comes from the BigBasket listing nutrition that reports 20.
2g total sugars/100g and 18g added sugars/100g, which exceeds ICMR/WHO-style limits for packaged foods.
Evidence supports YELLOW: the product is described in the research as NOVA group 3 (processed food) with fortification (B-vitamins) and a multi-ingredient formulation. This places it above minimally processed foods (NOVA 1–2), but it is not evidenced as NOVA 4 in the provided sources.
Insufficient fat numbers (saturated fat per 100g and trans fat per 100g) are provided to qualify GREEN. The available evidence only states “No Palm oil” (from the product page) and “no trans fat” as a claim; without quantified saturated fat and clear oil disclosure, this is best treated as YELLOW due to incomplete label data.
Sodium cannot be rated GREEN because no sodium per 100g is provided in the research sources. With missing sodium label evidence (and no proof it is below 300mg/100g), the appropriate flag is YELLOW for insufficient data rather than a confident low-sodium classification.
GREEN based on the provided evidence: the product page/brand storefront claims **“No Maida. No Refined sugar.
No Palm oil. ”** and the research summary indicates these claims align with the available label/e-commerce descriptions.
No ASCI/FSSAI ruling is provided in the research.
GREEN: the research explicitly reports no FSSAI notices, recalls, ASCI rulings, or lab controversies found for this product/brand, and provides no contrary regulatory events.
Per 100 g
As declared on pack
Whole Wheat Flour (Atta), Jaggery, Edible Vegetable Oil, Nuts (Almonds), Seeds, Protein, Vitamins (B1, B2, B3, B6, B9, B12) [Inferred from claims; full list not verbatim in results]
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- January 2024Introduction of ITC Right Shift healthy cookies range [Source ↗]Right Shift · [2]
- January 2024Launch of Right Shift Jaggery Atta Cookies [Source ↗]Right Shift · [1]
Sources of truth
- [1]Jaggery Atta Cookies, 120g - RightShiftRight Shift
"Jaggery Atta Cookies, 120g - RightShift MRP Rs. 100.00 · No Maida. No Refined sugar. No Palm oil."
- [2]CookiesRight Shift
"Right Shift Cookies comes in two exciting flavors Ragi and Oats and both of them are made with Jaggery with goodness of almonds and edible seeds and 0% Maida."