Right Shift Jaggery Ragi Cookies
ITC's Right Shift Jaggery Ragi Cookies position as a healthier alternative in the biscuit category, using wholegrain ragi flour instead of maida, jaggery as the sole sweetener (no refined sugar), and incorporating almonds and seeds for added protein, fiber, and micronutrients. Enriched with 6 B-vitamins (B1, B2, B3, B6, B9, B12), no palm oil, no trans fats, and no preservatives, it aligns better with ICMR dietary guidelines than typical biscuits.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
Awaiting label-side verification on 2 axes: Fat profile, Regulatory history.
This is not an automatic no, but regular use can crowd the broader sugar, sodium, or processing budget.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Evidence is insufficient to score against the v1 thresholds because The ingredients mention jaggery, but without quantity/order we cannot confirm whether it meets RED/YELLOW thresholds; therefore marked YELLOW per framework due to missing quantitative evidence.
This appears to be an industrial packaged biscuit with fortification ("Enriched with B-Vitamins (B1, B2, B3, B6, B9, B12)"), consistent with NOVA Group 4 characteristics in the research. Under the v1 rule, NOVA 4 is YELLOW when other axes are not clearly failed (or when evidence is incomplete on other axes).
Research claims “No palm oil, no trans fats, no hydrogenated oils”, which would meet the GREEN threshold (no trans fat / no PHO; sat fat not reported). However, saturated fat grams per 100g are not provided, so this is based on the stated claim only; no contradictory evidence is present in the provided sources.
Per 100g sodium is 182 mg, which is below the YELLOW threshold of 300–625 mg/100g for solids, so it meets GREEN on the sodium axis.
Claims like “0% Maida” and “made with Jaggery” appear in the provided source, but With partial substantiation only, this is marked YELLOW due to
The research states no recalls/rulings were found, but provides no specific regulatory database citation; only a general brand/product page is cited. With insufficient evidence for a clean public record check, this axis is marked YELLOW.
Per 100 g
| Energy | 483 kcal ⚑ Per 100g |
| Carbohydrate | 54.8 g ⚑ Per 100g |
| Total Sugar | Not specified ⚑ Not specified in research nutrition table |
| Total Fat | 22.3 g ⚑ Per 100g |
| Sodium | 182 mg ⚑ Per 100g |
| Protein | 8.7 g ⚑ Per 100g |
As declared on pack
Ragi Flour, Jaggery, Almonds, Edible Seeds, Wholegrains (no maida), Enriched with B-Vitamins (B1, B2, B3, B6, B9, B12); No palm oil, no trans fats, no preservatives.
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- January 2023Launch of Right Shift Jaggery Ragi Cookies [Source ↗]Right Shift Official · [1]
Sources of truth
- [1]Shift Shop CookiesRight Shift
"Right Shift Cookies comes in two exciting flavors Ragi and Oats and both of them are made with Jaggery with goodness of almonds and edible seeds and 0% Maida."
- [2]Right Shift Jaggery Ragi Cookies With Nuts & Seeds - 100 gbigbasket