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Index/Protein Bars/Max Protein Daily Bar
Entry № 001 · Protein Bars
RiteBite Max Protein Daily Choco Almond bar product shot

Max Protein Daily Bar

RiteBite · 50 g bar

RiteBite Max Protein Daily Bar is a popular protein bar in the Indian market, positioned as a healthy and convenient source of protein. However, a closer look at its nutritional information and ingredient list raises concerns.

Sugar loadProcessing tierFat / oil typeMarketing deceptionSodiumRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.

2
red flags
2
watch points
2
passes
Verdict driver
Sugar load + Processing tier
Watch closely
Sugar load, Processing tier, Fat / oil type, Marketing deception
Passed checks
Sodium, Regulatory history

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

9g of added sugar per 50g serving. This is a significant portion of the WHO's recommended daily limit of 25g of free sugars [1].

Processing tier
■ Don't eat trigger

As an ultra-processed food (NOVA Group 4), this bar contains ingredients not typically used in home cooking, such as soy protein isolate, maltitol, and emulsifiers [2].

Fat / oil type
■ Think twice trigger

Contains palm kernel oil. While not a trans fat, palm oil is high in saturated fat and its cultivation has environmental concerns [3].

Sodium

Sodium content is 151mg per 50g bar, which is a relatively low portion of the WHO's 2000mg daily limit.

Marketing deception
■ Think twice trigger

The front-of-pack highlights '20g Protein' and 'No Preservatives', but downplays the high sugar content, creating a health halo that may mislead consumers.

Regulatory history

No major regulatory actions, recalls, or controversies were found in searches of FSSAI databases and major news outlets.

§ B · Nutrition

Per 100 g

Energy199 kcal⚑ Per 50g bar
Protein10 g⚑ Per 50g bar
Total Sugars10.4 g⚑ Per 50g bar
Added Sugars8.9 g⚑ Per 50g bar
Saturated Fat5 g⚑ Per 50g bar
Trans Fat0 g⚑ Per 50g bar
Sodium151 mg⚑ Per 50g bar
§ C · Ingredients

As declared on pack

Protein Blend (30%) (Soy Protein Isolate, Whey Protein Concentrate, Calcium Caseinate), Brown Rice Syrup, Dark Compound No Added Sugar (16%) (Maltitol, Edible Vegetable Fat (Palm Kernel Oil), Cocoa Solids, Milk Solids, Soy Lecithin), Maltitol, Edible Vegetable Oil (Palm Oil), Humectant (Glycerine), Fructo-oligo Saccharide, Cocoa Solids, Whole Oats, Almonds, Water, Soy Nuggets, Flavourings, Emulsifier (Soy Lecithin), Binding Agent (Guar Gum), Salt, Vitamins and Minerals.

§ D · Timeline
  1. January 2006
    Naturell Pvt. Ltd., the parent company of RiteBite, is founded. [Source ↗]
    RiteBite Website · [3]
  2. July 2016
    Receives significant funding from Rabo Equity Advisors, enabling expansion. [Source ↗]
    The Economic Times · [4]
  3. September 2022
    FSSAI introduces new Front-of-Pack Labelling regulations, which will impact how high-sugar products like this are displayed. [Source ↗]
    Mint · [5]
§ E · Citations

Sources of truth

  1. [1]
    Sugars and sweeteners
    World Health Organization (WHO)
    Open source ↗
  2. [2]
    The NOVA food classification system
    Food and Agriculture Organization (FAO)
    Open source ↗
  3. [3]
    Max Protein Daily Choco Berry
    RiteBite
    Open source ↗
  4. [4]
    Naturell Pvt. Ltd. receives funding from Rabo Equity
    The Economic Times
    Open source ↗
  5. [5]
    Why India's new food-labelling rule has the industry up in arms
    Mint
    Open source ↗
§ F · Correction

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