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Index / Protein Bars / RiteBiteUpdated 05 May 2026 · Methodology v0
RiteBite · 50 g bar · Protein Bars

Max Protein Daily Bar

Think Twice

A protein bar with high sugar content and multiple additives, despite its "healthy" positioning.

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Fig. 01 · 50 g bar · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

The bar contains 8. 9g of added sugar per 50g serving. This is a significant portion of the WHO's recommended daily limit of 25g of free sugars [1].

02/06Processing tierRed

As an ultra-processed food (NOVA Group 4), this bar contains ingredients not typically used in home cooking, such as soy protein isolate, maltitol, and emulsifiers [2].

03/06Fat / oil typeWatch

Contains palm kernel oil. While not a trans fat, palm oil is high in saturated fat and its cultivation has environmental concerns [3].

04/06SodiumClear

Sodium content is 151mg per 50g bar, which is a relatively low portion of the WHO's 2000mg daily limit.

05/06Marketing deceptionWatch

The front-of-pack highlights '20g Protein' and 'No Preservatives', but downplays the high sugar content, creating a health halo that may mislead consumers.

06/06Regulatory historyClear

No major regulatory actions, recalls, or controversies were found in searches of FSSAI databases and major news outlets.

§05 — Timeline

01 Jan 2006
Naturell Pvt. Ltd., the parent company of RiteBite, is founded.
RiteBite Website · ref 3
06 Jul 2016
Receives significant funding from Rabo Equity Advisors, enabling expansion.
The Economic Times · ref 4
21 Sept 2022
FSSAI introduces new Front-of-Pack Labelling regulations, which will impact how high-sugar products like this are displayed.
Mint · ref 5

§04 — Evidence Trail

01Sugars and sweeteners — World Health Organization (WHO)02The NOVA food classification system — Food and Agriculture Organization (FAO)03Max Protein Daily Choco Berry — RiteBite04Naturell Pvt. Ltd. receives funding from Rabo Equity — The Economic Times05Why India's new food-labelling rule has the industry up in arms — Mint
Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Protein Blend (30%) (Soy Protein Isolate, Whey Protein Concentrate, Calcium Caseinate), Brown Rice Syrup, Dark Compound No Added Sugar (16%) (Maltitol, Edible Vegetable Fat (Palm Kernel Oil), Cocoa Solids, Milk Solids, Soy Lecithin), Maltitol, Edible Vegetable Oil (Palm Oil), Humectant (Glycerine), Fructo-oligo Saccharide, Cocoa Solids, Whole Oats, Almonds, Water, Soy Nuggets, Flavourings, Emulsifier (Soy Lecithin), Binding Agent (Guar Gum), Salt, Vitamins and Minerals.