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Index / Protein Bars / RiteBiteUpdated 05 May 2026 · Methodology v0
RiteBite · 100 g bar · Protein Bars

Max Protein Ultimate Choco Berry

Think Twice

A protein bar with high sugar content and ultra-processed ingredients, despite its "Ultimate" protein claims.

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Fig. 01 · 100 g bar · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

A 100g bar contains 21. 6g of added sugar, which is 86% of the WHO's daily recommended limit of 25g for free sugars [1, 3].

02/06Processing tierRed

Classified as NOVA 4 (ultra-processed) due to the use of soy nuggets, invert syrup, humectants (glycerine, sorbitol), and emulsifiers [2, 3].

03/06Fat / oil typeWatch

Contains palm kernel oil, which is high in saturated fats. The product contains 12g of saturated fat per 100g [3, 5].

04/06SodiumClear

Sodium content is 400mg per 100g, which is 20% of the WHO's daily limit of 2000mg [1, 3].

05/06Marketing deceptionWatch

The front-of-pack focus on '30g Protein' and 'Ultimate' distracts from the high added sugar content and ultra-processed nature of the bar [4].

06/06Regulatory historyClear

No FSSAI notices, recalls, or major media controversies were found for this product or the RiteBite brand during the research period.

§05 — Timeline

19 Nov 2018
FSSAI issues new regulations for advertising and claims, tightening rules on what brands can state on packs.
FSSAI · ref 4
01 Jan 2020
RiteBite Max Protein Ultimate Choco Berry available in the market. (Date estimated)
RiteBite · ref 3

§04 — Evidence Trail

01Guideline: Sugars intake for adults and children — World Health Organization02The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing — Cambridge University Press03Max Protein Ultimate Choco Berry — RiteBite04Food Safety and Standards (Advertisements and Claims) Regulations, 2018 — FSSAI05Say no to palm oil — Indian Council of Medical Research
Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Fructo-oligosaccharide, Dark Compound No Added Sugar (16%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin), Edible Vegetable Oil (Palm Kernel Oil), Humectant (Glycerine, Sorbitol), Cranberries (3%), Invert Syrup, Cocoa Powder, Emulsifier (Soy Lecithin), Acidity regulator(INS 330), Binding agent (Guar Gum), Salt.