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Entry № 001 · Protein Bars
RiteBite Max Protein Ultimate Choco Berry bar single pack product shot

Max Protein Ultimate Choco Berry

RiteBite · 100 g bar

RiteBite Max Protein Ultimate Choco Berry presents itself as a high-protein snack but falls into the 'think' category due to significant concerns around its sugar content and level of processing [2, 3]. While it delivers on protein, a single 100g bar contains 21.

Sugar loadProcessing tierFat / oil typeMarketing deceptionSodiumRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.

2
red flags
2
watch points
2
passes
Verdict driver
Sugar load + Processing tier
Watch closely
Sugar load, Processing tier, Fat / oil type, Marketing deception
Passed checks
Sodium, Regulatory history

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

6g of added sugar, which is 86% of the WHO's daily recommended limit of 25g for free sugars [1, 3].

Processing tier
■ Don't eat trigger

Classified as NOVA 4 (ultra-processed) due to the use of soy nuggets, invert syrup, humectants (glycerine, sorbitol), and emulsifiers [2, 3].

Fat / oil type
■ Think twice trigger

Contains palm kernel oil, which is high in saturated fats. The product contains 12g of saturated fat per 100g [3, 5].

Sodium

Sodium content is 400mg per 100g, which is 20% of the WHO's daily limit of 2000mg [1, 3].

Marketing deception
■ Think twice trigger

The front-of-pack focus on '30g Protein' and 'Ultimate' distracts from the high added sugar content and ultra-processed nature of the bar [4].

Regulatory history

No FSSAI notices, recalls, or major media controversies were found for this product or the RiteBite brand during the research period.

§ B · Nutrition

Per 100 g

Energy416 Kcal⚑ per 100g
Protein30 g⚑ per 100g
Total Sugars24.9 g⚑ per 100g
Added Sugars21.6 g⚑ per 100g
Dietary Fibre10 g⚑ per 100g
Saturated Fat12 g⚑ per 100g
Trans Fat0 g⚑ per 100g
Sodium400 mg⚑ per 100g
§ C · Ingredients

As declared on pack

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Fructo-oligosaccharide, Dark Compound No Added Sugar (16%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin), Edible Vegetable Oil (Palm Kernel Oil), Humectant (Glycerine, Sorbitol), Cranberries (3%), Invert Syrup, Cocoa Powder, Emulsifier (Soy Lecithin), Acidity regulator(INS 330), Binding agent (Guar Gum), Salt.

§ D · Timeline
  1. November 2018
    FSSAI issues new regulations for advertising and claims, tightening rules on what brands can state on packs. [Source ↗]
    FSSAI · [4]
  2. January 2020
    RiteBite Max Protein Ultimate Choco Berry available in the market. (Date estimated) [Source ↗]
    RiteBite · [3]
§ E · Citations

Sources of truth

  1. [1]
    Guideline: Sugars intake for adults and children
    World Health Organization
    Open source ↗
  2. [2]
    The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing
    Cambridge University Press
    Open source ↗
  3. [3]
    Max Protein Ultimate Choco Berry
    RiteBite
    Open source ↗
  4. [4]
    Food Safety and Standards (Advertisements and Claims) Regulations, 2018
    FSSAI
    Open source ↗
  5. [5]
    Say no to palm oil
    Indian Council of Medical Research
    Open source ↗
§ F · Correction

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