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Index / Instant Noodles / Slurrp FarmUpdated 15 Sept 2026 · Methodology v1
Slurrp Farm · Typically sold as single 57–60 g packs and multipacks (2x57 g, 4x57 g). · Instant Noodles

Magic Masala Instant Millet Noodles

Don't Eat

Lower-fat, millet-based instant noodles with no maida and no palm oil, but still ultra-processed and relatively high in sodium.

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Fig. 01 · Typically sold as single 57–60 g packs and multipacks (2x57 g, 4x57 g). · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

The pack label lists 2. 63 g sugar per 100g, which is below the watch threshold (<5g/100g).

02/06Processing tierWatch

Ingredient list has 28 items with no detectable ultra-processed additives — classifies as NOVA Group 3 (processed). v1 watch range.

03/06Fat profileClear

The pack label says saturated fat is 0. 53 g per 100g and trans fat is 0. 0 g per 100g, meeting the green fat thresholds.

04/06SodiumRed

The pack label lists 1157. 37 mg sodium per 100g, which meets the red sodium threshold (≥625mg/100g).

05/06Marketing deceptionClear

Brand/retailer positioning such as “No Maida” and “Not fried” is consistent with the provided ingredient description and product statements in the cited sources. No active ASCI/FSSAI/NCPCR ruling is referenced in the provided research timeline sources.

06/06Regulatory historyClear

The provided research does not cite any recalls, bans, court orders, or upheld ASCI/FSSAI actions for this specific product/variant. Based on the included sources, it has a clean public regulatory record.

§05 — Timeline

01 Jan 2024
Slurrp Farm promotes Magic Masala Instant Noodles as no‑maida, jowar and whole‑wheat noodles
Brand website · ref 1
22 Apr 2024
Independent review details millet and whole-wheat formulation of Slurrp Farm Magic Masala Instant Millet Noodles
Mishry
21 May 2024
BigBasket lists Slurrp Farm Magic Masala Instant Millet Noodles in its Slurrp Farm range
BigBasket · ref 2
10 May 2025
Zepto highlights sun-dried, no-maida and no-MSG positioning of Magic Masala Instant Millet Noodles
Zepto · ref 3
06 Dec 2025
BigBasket marketing emphasises no maida, no artificial colours and not fried for Magic Masala Instant Millet Noodles
BigBasket

§04 — Evidence Trail

01Slurrp Farm promotes Magic Masala Instant Noodles as no‑maida, jowar and whole‑wheat noodles — Brand website02BigBasket lists Slurrp Farm Magic Masala Instant Millet Noodles in its Slurrp Farm range — BigBasket03Zepto highlights sun-dried, no-maida and no-MSG positioning of Magic Masala Instant Millet Noodles — Zepto
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Noodle Block / Noodles (approx. 83%): Supergrain blend (whole wheat/atta, jowar) (around 78.5%), guar gum (thickener), iodised salt, rosemary (antioxidant, INS 392).[3][5][7] Seasoning (approx. 11.5–17.5%): Mixed spices (onion, coriander, chilli, turmeric, garlic, cumin, aniseed, fenugreek, black pepper, ginger, clove, cardamom, nutmeg), tapioca starch, desi khand (unrefined sugar), iodised salt, edible vegetable oil (soybean or sunflower), natural colours and nature-identical flavours, additional guar gum, citric acid (acidity regulator, INS 330), and baking soda (raising agent, INS 500(ii)).[3][5][7]