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Index / Biscuits / ITC SunfeastUpdated 05 May 2026 · Methodology v1
ITC Sunfeast · 75g · Biscuits

Sunfeast Dark Fantasy Choco-Fills Cookies

Don't Eat

Ultra-processed choc-filled cookies with high sugar (35g/100g) and palm oil; exceeds ICMR sugar limits in one serving.

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pack shot — not on file
Fig. 01 · 75g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Meets the RED threshold because the product contains 35g sugars per 100g (≥10g/100g) and Sugar appears as the #2 ingredient (“Wheat Flour, Sugar, Edible Vegetable Fat…”). Evidence is from the product listing/label source cited in the timeline (see citation on launch context) and ingredients/nutrition source (see citations list).

02/06Processing tierRed

Evidence indicates a NOVA Group 4 (ultra-processed) formulation (refined wheat flour, added sugar, palm oil, emulsifiers and flavouring agents). Under v1 rules this is RED because it is NOVA 4 and the product also fails another axis (Sugar load is RED at 35g/100g).

03/06Fat profileRed

Meets the RED threshold because the nutrition note states saturated fat 10g per 100g (“Sat 10g”), which is >5g/100g for solids. Ingredients also list Edible Vegetable Fat (Palm Oil) as a primary fat source.

04/06SodiumWatch

Meets the YELLOW threshold because sodium is stated as 350mg per 100g, which falls in the 300–625mg/100g band for solids. This is based on the product listing nutrition information source.

05/06Marketing deceptionWatch

Evidence for a concrete, product-specific front-of-pack claim is insufficient in the provided research, but the timeline includes an ASCI outcome about ITC Sunfeast ads being modified to remove “healthy snacking. ” This supports a YELLOW (soft/deceptive framing concern) rather than a product-specific RED contradiction for this exact variant.

06/06Regulatory historyClear

Based on the provided research, no FSSAI notices/recalls specific to this variant were found, and no court order/ban is cited. With only the FOSCOS portal referenced (without a specific adverse finding), this stays GREEN on available evidence.

§05 — Timeline

01 Jan 2015
Sunfeast Dark Fantasy Choco Fills launched by ITC
ITC
15 Jun 2022
ASCI upholds complaint against ITC for misleading Sunfeast ads
ASCI
01 Mar 2023
CSE report flags high sugar in choc cream biscuits
CSE · ref 1

§04 — Evidence Trail

01High sugar in biscuits 2023 — CSE02Sunfeast Dark Fantasy Choco Fills Cookies 75g — ITC Store03FSSAI FoSCoS portal — FSSAI
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Wheat Flour, Sugar, Edible Vegetable Fat (Palm Oil), Chocolate (10%), Cocoa Solids, Emulsifiers (E322, E476), Leavening Agents (E500, E503), Salt, Dough Conditioner (E223), Milk Solids, Flavours (Vanilla, Chocolate).