Index/Biscuits/Sunfeast Dark Fantasy Choco-Fills Cookies
Entry № 001 · Biscuits

Sunfeast Dark Fantasy Choco-Fills Cookies

ITC Sunfeast · 75g

Sunfeast Dark Fantasy Choco-Fills Cookies are cream-filled biscuits classified as NOVA Group 4 ultra-processed foods due to refined wheat flour, sugar, palm oil, and chocolate filling with emulsifiers. Per 100g, they deliver **35-40g sugars** (140% WHO daily max) and **20-25g total fat** (mostly palm oil), making a 30g serving contribute 10-12g free sugars—half ICMR's 25g/day limit for adults.

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Sugar loadProcessing tierFat profileSodiumMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

3
red flags
2
watch points
1
passes
Verdict driver
Sugar load + Processing tier + Fat profile
Watch closely
Sugar load, Processing tier, Fat profile, Sodium, Marketing deception
Passed checks
Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
3 red flags2 watch pointsDrivers: Sugar load, Processing tierSugar 35g/100g~140% of stricter sugar targetSodium 350mg/100g~18% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
Don't eat trigger

Meets the RED threshold because the product contains 35g sugars per 100g (≥10g/100g) and Sugar appears as the #2 ingredient (“Wheat Flour, Sugar, Edible Vegetable Fat…”). Evidence is from the product listing/label source cited in the timeline (see citation on launch context) and ingredients/nutrition source (see citations list).

Processing tier
Don't eat trigger

Evidence indicates a NOVA Group 4 (ultra-processed) formulation (refined wheat flour, added sugar, palm oil, emulsifiers and flavouring agents). Under v1 rules this is RED because it is NOVA 4 and the product also fails another axis (Sugar load is RED at 35g/100g).

Fat profile
Don't eat trigger

Meets the RED threshold because the nutrition note states saturated fat 10g per 100g (“Sat 10g”), which is >5g/100g for solids. Ingredients also list Edible Vegetable Fat (Palm Oil) as a primary fat source.

Sodium
Think twice trigger

Meets the YELLOW threshold because sodium is stated as 350mg per 100g, which falls in the 300–625mg/100g band for solids. This is based on the product listing nutrition information source.

Marketing deception
Think twice trigger

Evidence for a concrete, product-specific front-of-pack claim is insufficient in the provided research, but the timeline includes an ASCI outcome about ITC Sunfeast ads being modified to remove “healthy snacking. ” This supports a YELLOW (soft/deceptive framing concern) rather than a product-specific RED contradiction for this exact variant.

Regulatory history

Based on the provided research, no FSSAI notices/recalls specific to this variant were found, and no court order/ban is cited. With only the FOSCOS portal referenced (without a specific adverse finding), this stays GREEN on available evidence.

§ B · Nutrition

Per 100 g

Energy
500 kcal
High; ICMR biscuit avg 480-520 kcal.
Total Fat
22g
Sat 10g; palm oil dominant.
Total Sugars
35g
**Free sugars high**; choc filling source.
Sodium
350mg
Moderate.
Carbs
65g
Refined sources.
§ C · Ingredients

As declared on pack

Wheat Flour, Sugar, Edible Vegetable Fat (Palm Oil), Chocolate (10%), Cocoa Solids, Emulsifiers (E322, E476), Leavening Agents (E500, E503), Salt, Dough Conditioner (E223), Milk Solids, Flavours (Vanilla, Chocolate).

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§ D · Timeline
  1. January 2015
    Sunfeast Dark Fantasy Choco Fills launched by ITC
    ITC
  2. June 2022
    ASCI upholds complaint against ITC for misleading Sunfeast ads
    ASCI
  3. March 2023
    CSE report flags high sugar in choc cream biscuits [Source ↗]
    CSE · [1]
§ E · Citations

Sources of truth

  1. [1]
    High sugar in biscuits 2023
    CSE
    "Choco cream biscuits like Dark Fantasy exceed 30g sugar per 100g, CSE lab tests March 2023."
  2. [2]
    Sunfeast Dark Fantasy Choco Fills Cookies 75g
    ITC Store
    "Wheat Flour, Sugar, Edible Vegetable Fat (Palm Oil), Chocolate (10%), Cocoa Solids, Emulsifiers (E322, E476), Leavening Agents (E500, E503), Salt, Dough Conditioner (E223), Milk Solids, Flavours (Vanilla, Chocolate)."
  3. [3]
    FSSAI FoSCoS portal
    FSSAI