Sunfeast Farmlite Sugar Free Hazelnut & Oat
Sunfeast Farmlite Sugar Free Hazelnut & Oat Cookies position themselves as a guilt-free snack with no added sugar, oats, and protein, but rely on **37. 1% maida (refined wheat flour)** as the primary ingredient, alongside hydrogenated vegetable oil and refined palm oil.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
The pack label lists 0. 5 g sugar per 100g, which is below the v1 watch threshold (<5g/100g).
Ingredient list contains NOVA 4 markers: mono- & di-glycerides, artificial flavour/colour, hydrogenated fat — classifies as NOVA Group 4 (ultra-processed). v1 red threshold.
The pack label says saturated fat is 12. 2 g per 100g and trans fat is **0.
08 g per 100g**, crossing the v1 red fat threshold.
The pack label lists 227. 9 mg sodium per 100g, which is below the v1 sodium watch threshold (<300mg/100g).
The term 'Hearty Brown' and associated marketing implies health benefits without specific, quantifiable nutritional claims, suggesting implicit healthwashing.
A thorough search of FSSAI, ASCI, NCPCR, PIB, and Indian news outlets revealed no adverse regulatory actions or public notices against Harvest Gold or this specific product.
Per 100 g
| Energy | 480 kcal ⚑ From pack label (OCR) |
| Carbohydrate | 61.8 g ⚑ From pack label (OCR) |
| Total Sugars | 0.5 g ⚑ From pack label (OCR) |
| Added Sugars | 0.0 g ⚑ From pack label (OCR) |
| Total Fat | 27.9 g ⚑ From pack label (OCR) |
| Saturated Fat | 12.2 g ⚑ From pack label (OCR) |
| Trans Fat | 0.08 g ⚑ From pack label (OCR) |
| Sodium | 227.9 mg ⚑ From pack label (OCR) |
| Protein | 7.9 g ⚑ From pack label (OCR) |
As declared on pack
MAIDA (REFINED WHEAT FLOUR) (37.1%), SWEETENERS [965(i), 965(ii), 955], ROLLED OATS (13.3%), HYDROGENATED VEGETABLE OIL, REFINED PALM OIL, HAZELNUTS BITS (4.0%), RAISING AGENTS [500(ii), 503(ii), 450(i)], COLOUR (150a), EMULSIFIER [MONO AND DIGLYCERIDES OF FATTY ACIDS (FROM PALM OIL)], IODIZED SALT, ARTIFICIAL FLAVOURING SUBSTANCES (VANILLA), NATURE IDENTICAL FLAVOURING SUBSTANCES. CONTAINS WHEAT, OATS, NUT. MAY CONTAIN MILK, SOY, SULPHITE.
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- January 2024ITC Sunfeast Farmlite launches Sugar Free Cookies range [Source ↗]FoodTechBiz · [1]
- January 2024Official launch announcement of Hazelnut & Oats variant as lactose-free [Source ↗]ITC Portal · [2]
- January 2024Product rollout on quick-commerce platforms [Source ↗]ITC Portal · [2]
Sources of truth
- [1]ITC Sunfeast Farmlite introduces Sugar Free Cookies for mindful snackingFoodTechBiz
"The range debuts in two indulgent variants, Choco Nut Cookies and Hazelnut & Oats Cookies, both of which are a source of protein and contain no trans-fat."
- [2]ITC Sunfeast Farmlite Sugar Free Cookies - New LaunchITC Portal
"Available in two delightful variants - Choco Nut and Hazelnut & Oats; the cookies are a source of protein and contain no trans fats, with the Hazelnut & Oats variant also being lactose-free."