Multigrain Protein Chips
SuperYou Multigrain Protein Chips are marketed as a healthier alternative to traditional fried chips, combining jowar, urad dal, chickpea, and rice flour with soya protein isolate to deliver 10g protein and 3g fiber per 40g pack. The product is baked rather than fried and contains zero added sugar, making it relatively lower in calories (167 per pack) compared to conventional chips.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Zero added sugar confirmed on pack[1][11]. Per 40g serving contains 25g total carbohydrates[15] with no information on naturally occurring sugars from multigrain base or isolates.
No added sugar is verified, aligning with WHO recommendation of <25g free sugars/day, though total carbs approach this threshold per single serving.
NOVA-3 (processed) classification: Contains soya protein isolate (ultra-processed ingredient), tapioca starch, and undergoes multi-stage baking/fortification[1][5][11]. Multigrain base (jowar, dal, rice) is whole-grain, but isolation and extraction techniques move product beyond NOVA-2.
Baking (non-fried) reduces ultra-processing score versus traditional chips, but soya isolate presence confirms processing tier.
18g saturated fat, 0g trans fat[32]. No palm oil used, as explicitly stated on brand site[36].
Fat profile is exceptionally low compared to fried chips (typically 8-10g per 40g), meeting WHO <10% daily calories from saturated fat. Specific oil sources not disclosed but absence of palm oil and trans fat is verified.
Sodium data not publicly disclosed on brand site or 1mg listing[5][19]. Presumed low-to-moderate given "no added salt" language in brand messaging, but specific mg/sodium value unavailable for independent verification against WHO <2000mg/day guideline.
Flavored variants (Masala, Pudina) likely contain more sodium than unflavored base, but exact figures unconfirmed.
Brand claims "The Healthiest Chips in the World"[2][24] and "guilt-free snack"[1]. Reality: NOVA-3 processed food with soya isolate (not whole-food protein)[11].
Protein is legitimately 10g per 40g (verified via nutrition label)[15]. 5g carbs per 100g).
No ASCI ruling found; claims are not independently verified.
Company (Elite Mindset Pvt Ltd) founded November 2024[12]; product launched late 2024[13]. No FSSAI recalls, notices, or adulteration findings identified in public records as of April 2026.
Brand claims FSSAI-compliant microbiological testing (Salmonella, E. coli screening) and NABL-certified nutritional analysis[17][22].
in[17]. Young compliance history limits long-term assessment, but zero adverse regulatory events found.
Per 100 g
| Energy | 418 kcal ⚑ Calculated from 167 kcal per 40g[15]. Moderate density compared to fried chips (500-550 kcal/100g). |
| Protein | 25g ⚑ Calculated from 10g per 40g[15]. Primarily from soya protein isolate; complete amino acid profile claimed[33]. |
| Carbohydrates | 62.5g ⚑ Calculated from 25g per 40g[15]. High proportion from multigrain base and tapioca starch[5]. |
| Total Fat | 6.5g ⚑ Calculated from 2.61g per 40g[32]. Low due to baking process vs frying. |
| Saturated Fat | 0.45g ⚑ Calculated from 0.18g per 40g[32]. Minimal contribution to daily intake. |
| Trans Fat | 0g ⚑ Explicitly 0g per 40g[32]. No hydrogenated oils used. |
| Fiber | 7.5g ⚑ Calculated from 3g per 40g[1][11]. From multigrain blend (jowar, urad dal, chickpea). |
| Sodium | Not disclosed ⚑ Public nutritional data omits sodium content; specification unavailable despite brand claims of low sodium. |
As declared on pack
Multigrain Blend (Urad Dal, Rice Flour, Jowar, Chickpea), Soya Protein Isolate, Tapioca Starch, Oils & Spices, Iodized Salt, Spice Mix (varies by flavor). Flavored variants include: Super Masala (spice blend), Pudina (mint/coriander), Cheese & Tomato (cheese powder, tomato flavor), Sour Cream & Onion (onion powder, dairy flavor compounds). No added sugar. May contain naturally occurring sugars. Contains soy; may contain milk and wheat traces depending on facility processing and flavor variant.
- November 2024SuperYou brand launch by Ranveer Singh [Source ↗]YourStory / Preqin · [1]
- January 2025SuperYou Multigrain Protein Chips product launch announced in four flavors [Source ↗]Indian Retailer / Filmibeat · [2]
- May 2025SuperYou raises INR 130.3 crore seed round funding [Source ↗]Preqin · [3]
- November 2025SuperYou marks one year of operations with crossed ₹150 crore annual recurring revenue [Source ↗]ETEdge Insights · [4]
Sources of truth
- [1]SuperYou brand launch by Ranveer SinghYourStory / Preqin
- [2]SuperYou Multigrain Protein Chips product launch announced in four flavorsIndian Retailer / Filmibeat
- [3]SuperYou raises INR 130.3 crore seed round fundingPreqin
- [4]SuperYou marks one year of operations with crossed ₹150 crore annual recurring revenueETEdge Insights
- [5]SuperYou Protein Chips product pageSuperYou
- [6]Super You Multigrain Protein Chips 40gm assorted pack product listing1mg
- [7]SuperYou FAQsSuperYou
- [8]Behind the Scenes: Quality and Safety at SuperYouSuperYou
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