Multigrain Protein Chips

§01 — Six-Axis Assessment

Zero added sugar confirmed on pack[1][11]. Per 40g serving contains 25g total carbohydrates[15] with no information on naturally occurring sugars from multigrain base or isolates. No added sugar is verified, aligning with WHO recommendation of <25g free sugars/day, though total carbs approach this threshold per single serving.

NOVA-3 (processed) classification: Contains soya protein isolate (ultra-processed ingredient), tapioca starch, and undergoes multi-stage baking/fortification[1][5][11]. Multigrain base (jowar, dal, rice) is whole-grain, but isolation and extraction techniques move product beyond NOVA-2. Baking (non-fried) reduces ultra-processing score versus traditional chips, but soya isolate presence confirms processing tier.

Per 40g: 2. 61g total fat, 0. 18g saturated fat, 0g trans fat[32]. No palm oil used, as explicitly stated on brand site[36]. Fat profile is exceptionally low compared to fried chips (typically 8-10g per 40g), meeting WHO <10% daily calories from saturated fat. Specific oil sources not disclosed but absence of palm oil and trans fat is verified.

Sodium data not publicly disclosed on brand site or 1mg listing[5][19]. Presumed low-to-moderate given "no added salt" language in brand messaging, but specific mg/sodium value unavailable for independent verification against WHO <2000mg/day guideline. Flavored variants (Masala, Pudina) likely contain more sodium than unflavored base, but exact figures unconfirmed.

Brand claims "The Healthiest Chips in the World"[2][24] and "guilt-free snack"[1]. Reality: NOVA-3 processed food with soya isolate (not whole-food protein)[11]. Protein is legitimately 10g per 40g (verified via nutrition label)[15]. However, marketing conflates baked + protein fortification with "healthiest" without acknowledging processing tier or carb density (62. 5g carbs per 100g). No ASCI ruling found; claims are not independently verified.

Company (Elite Mindset Pvt Ltd) founded November 2024[12]; product launched late 2024[13]. No FSSAI recalls, notices, or adulteration findings identified in public records as of April 2026. Brand claims FSSAI-compliant microbiological testing (Salmonella, E. coli screening) and NABL-certified nutritional analysis[17][22]. Batch-wise testing data available upon email request to hypedesk@superyou. in[17]. Young compliance history limits long-term assessment, but zero adverse regulatory events found.

§05 — Timeline

§04 — Evidence Trail

§06 — Ingredients

Multigrain Blend (Urad Dal, Rice Flour, Jowar, Chickpea), Soya Protein Isolate, Tapioca Starch, Oils & Spices, Iodized Salt, Spice Mix (varies by flavor). Flavored variants include: Super Masala (spice blend), Pudina (mint/coriander), Cheese & Tomato (cheese powder, tomato flavor), Sour Cream & Onion (onion powder, dairy flavor compounds). No added sugar. May contain naturally occurring sugars. Contains soy; may contain milk and wheat traces depending on facility processing and flavor variant.