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Index / Chocolates / SuperYouUpdated 05 May 2026 · Methodology v0
SuperYou · Pack of 10 wafers (400g, 40g per bar) · Chocolates

SuperYou Protein Wafer

Think Twice

Zero added sugar and solid 10g protein per bar, but hydrogenated coconut oil (trans-fats) and ultra-processed NOVA tier limit daily use.

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Fig. 01 · Pack of 10 wafers (400g, 40g per bar) · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

Zero added sugar per bar, meeting stringent WHO guidelines for free sugar intake[3]. However, product relies on non-caloric sweeteners (unspecified in sources); fermentation process may generate trace residual sugars. Excellent for diabetic and metabolic-conscious consumers, but sweetener identity not disclosed.

02/06Processing tierRed

Ultra-processed (NOVA Tier 4): fermented yeast protein, hydrogenated fats, wafer-layered structure, artificial creamings, and multiple processing steps[20]. Lacks whole-food reference frame. While protein bioavailability is excellent, the degree of industrial transformation contradicts clean-eating positioning.

03/06Fat / oil typeRed

Contains hydrogenated coconut oil (trans-fats) per allergen disclosure on chocolate variant[38]. 10g coconut oil per 40g bar (25g per 100g). Hydrogenation converts unsaturated oils to saturated and trans configurations, increasing cardiovascular risk. Brand claims "no palm oil" but avoids disclosing trans-fat percentage—opacity inconsistent with "clean nutrition" messaging.

04/06SodiumWatch

Sodium content not explicitly disclosed in accessible sources. Wafer structure and flavor creamings typically require <200mg/bar in compliant products, but brand transparency gap prevents confirmation. Cheese variant likely contains elevated sodium; label verification recommended before regular consumption.

05/06Marketing deceptionWatch

Brand prominently advertises "no palm oil" and "clean, sustainable protein," yet ingredient list reveals hydrogenated coconut fats[30]. PDCAAS 1. 0 claim is accurate[3], but fermented yeast protein remains novel in India with limited long-term safety epidemiology. "Gut-friendly" positioning unsubstantiated in sources; fermentation benefit claims lack third-party clinical evidence.

06/06Regulatory historyClear

Brand launched November 2024; no FSSAI recalls, notices, or enforcement actions identified as of April 2026[4]. Company claims batch-wise testing data accessible on request[2]. Non-GMO certification confirmed[33]. However, product's 18-month market history is insufficient for long-term safety surveillance. Fermented yeast protein technology is relatively novel in mass-market Indian food; regulatory precedent limited.

§05 — Timeline

01 Nov 2024
Product Hits 1.6 Million Units Sold Within 90 Days
Hindustan Times · ref 2
01 Nov 2024
SuperYou Protein Wafer Launched by Ranveer Singh and Nikunj Biyani
SuperYou / Multiple Media · ref 1
01 May 2025
SuperYou Reaches ₹100 Crore Annual Recurring Revenue in Six Months
Stack3d / Business Media · ref 3
01 Oct 2025
SuperYou Protein Wafer Mini Version Launched with 5g Protein per 20g Serving
Stack3d · ref 3
17 Nov 2025
Brand Expands to 4,500+ Retail Outlets Across India
Unique Times Magazine · ref 4
17 Nov 2025
SuperYou Marks First Anniversary, Reaches ₹150 Crore Annual Recurring Revenue
Unique Times Magazine · ref 4

§04 — Evidence Trail

Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Fermented nutritional yeast protein, milk solids, wafer (wheat flour), coconut oil, hydrogenated coconut oil, cocoa solids or flavor-specific creamings (strawberry, peanut butter, cheese), non-caloric sweetener (unspecified), emulsifier, raising agent. Allergens: Milk, Wheat. Contains Trans Fats from Hydrogenated Coconut Fats. Made in facility processing nuts and soy.