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Index / Snacks / SuperYouUpdated 29 Jun 2026 · Methodology v1
SuperYou · 40 g pouch · Snacks

Sour Cream & Onion 10g Protein Multigrain Chips

Don't Eat

SuperYou Sour Cream & Onion 10g Protein Multigrain Chips provides 10.1g of total sugar per 100g, crossing ICMR-NIN’s red threshold.

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Fig. 01 · 40 g pouch · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

The pack label lists 0. 1 g sugar per 100g, which is below the v1 watch threshold (<5g/100g).

02/06Processing tierRed

Ingredient list contains NOVA 4 markers: mono- & di-glycerides, maltodextrin — classifies as NOVA Group 4 (ultra-processed). v1 red threshold.

03/06Fat profileClear

The pack label says saturated fat is <0. 45 g per 100g and trans fat is 0. 0 g per 100g, meeting the v1 green fat thresholds.

04/06SodiumRed

The pack label lists 700 mg sodium per 100g, which meets the v1 red sodium threshold (≥625mg/100g).

05/06Marketing deceptionClear

SuperYou Sour Cream & Onion 10g Protein Multigrain Chips accurately highlights its '10g Protein' content on the front of the pack, which is verified by the nutritional information showing 10g protein per 100g.

06/06Regulatory historyClear

A comprehensive search of FSSAI, ASCI, NCPCR, PIB, and Indian news sources revealed no adverse regulatory actions or public notices against SuperYou Sour Cream & Onion 10g Protein Multigrain Chips or the SuperYou brand.

§05 — Timeline

01 Jan 2023
SuperYou highlights multigrain protein chips as flagship product
SuperYou · ref 1
01 Jun 2023
Launch of SuperYou Sour Cream & Onion Multigrain Chips on BigBasket
BigBasket · ref 2
01 Feb 2024
Flipkart listing promotes SuperYou chips as 'healthiest snack'
Flipkart · ref 3
01 Aug 2024
Swiggy Instamart highlights 'no palm oil' and 'baked not fried'
Swiggy Instamart · ref 4
01 Mar 2025
Influencer review questions 'healthiest snack' positioning
Instagram · ref 5

§04 — Evidence Trail

Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

DRIED POTATOES, VEGETABLE OIL (CORN, COTTONSEED, HIGH OLEIC SOYBEAN, AND/OR SUNFLOWER OIL), DEGERMINATED YELLOW CORN FLOUR, CORNSTARCH, RICE FLOUR, MALTODEXTRIN, MONO-AND DIGLYCERIDES. CONTAINS 2% OR LESS OF SALT, WHEY, SOUR CREAM (CREAM, NONFAT MILK, CULTURES), MONOSODIUM GLUTAMATE, ONION POWDER, COCONUT OIL, DEXTROSE, SUGAR, NATURAL FLAVORS, NONFAT MILK, CITRIC ACID, SODIUM CASEINATE, LACTIC ACID, YEAST EXTRACT, DISODIUM INOSINATE, DISODIUM GUANYLATE, BUTTERMILK, MALIC ACID, INVERT SUGAR, CULTURED NONFAT MILK, CREAM, WHEAT STARCH. CONTAINS MILK AND WHEAT INGREDIENTS.