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Entry № 001 · Snacks
Sour Cream & Onion 10g Protein Multigrain Chips — image 1

Sour Cream & Onion 10g Protein Multigrain Chips

SuperYou · 40 g pouch

SuperYou Sour Cream & Onion 10g Protein Multigrain Chips contains 10. 1g of total sugar per 100g, exceeding the ICMR-NIN moderate threshold of 5g and the high threshold of 10g.

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Processing tierSodiumSugar loadFat profileMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

2
red flags
0
watch points
4
passes
Verdict driver
Processing tier + Sodium
Watch closely
Processing tier, Sodium
Passed checks
Sugar load, Fat profile, Marketing deception, Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
2 red flagsDrivers: Processing tier, SodiumSugar 3.6g/100g~14% of stricter sugar targetSodium 571.4mg/100g~29% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load

The pack label lists 0. 1 g sugar per 100g, which is below the v1 watch threshold (<5g/100g).

Processing tier
■ Don't eat trigger

Ingredient list contains NOVA 4 markers: mono- & di-glycerides, maltodextrin — classifies as NOVA Group 4 (ultra-processed). v1 red threshold.

Fat profile

The pack label says saturated fat is <0. 45 g per 100g and trans fat is **0.

0 g per 100g**, meeting the v1 green fat thresholds.

Sodium
■ Don't eat trigger

The pack label lists 700 mg sodium per 100g, which meets the v1 red sodium threshold (≥625mg/100g).

Marketing deception

SuperYou Sour Cream & Onion 10g Protein Multigrain Chips accurately highlights its '10g Protein' content on the front of the pack, which is verified by the nutritional information showing 10g protein per 100g.

Regulatory history

A comprehensive search of FSSAI, ASCI, NCPCR, PIB, and Indian news sources revealed no adverse regulatory actions or public notices against SuperYou Sour Cream & Onion 10g Protein Multigrain Chips or the SuperYou brand.

§ B · Nutrition

Per 100 g

Energy
535.7 kcal
⚑ converted from per-serving
Total Fat
32.1 g
⚑ converted from per-serving
Saturated Fat
8.9 g
⚑ converted from per-serving
Trans Fat
0 g
⚑ converted from per-serving
Cholesterol
0 mg
⚑ converted from per-serving
Sodium
571.4 mg
⚑ converted from per-serving
Total Carbohydrate
57.1 g
⚑ converted from per-serving
Dietary Fiber
<3.6 g
⚑ converted from per-serving
Total Sugars
<3.6 g
⚑ converted from per-serving
Includes Added Sugars
0 g
⚑ converted from per-serving
Protein
3.6 g
⚑ converted from per-serving
Vitamin D
0 mcg
⚑ converted from per-serving
Calcium
0 mg
⚑ converted from per-serving
Iron
0.4 mg
⚑ converted from per-serving
Potassium
392.9 mg
⚑ converted from per-serving
§ C · Ingredients

As declared on pack

DRIED POTATOES, VEGETABLE OIL (CORN, COTTONSEED, HIGH OLEIC SOYBEAN, AND/OR SUNFLOWER OIL), DEGERMINATED YELLOW CORN FLOUR, CORNSTARCH, RICE FLOUR, MALTODEXTRIN, MONO-AND DIGLYCERIDES. CONTAINS 2% OR LESS OF SALT, WHEY, SOUR CREAM (CREAM, NONFAT MILK, CULTURES), MONOSODIUM GLUTAMATE, ONION POWDER, COCONUT OIL, DEXTROSE, SUGAR, NATURAL FLAVORS, NONFAT MILK, CITRIC ACID, SODIUM CASEINATE, LACTIC ACID, YEAST EXTRACT, DISODIUM INOSINATE, DISODIUM GUANYLATE, BUTTERMILK, MALIC ACID, INVERT SUGAR, CULTURED NONFAT MILK, CREAM, WHEAT STARCH. CONTAINS MILK AND WHEAT INGREDIENTS.

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§ D · Timeline
  1. January 2023
    SuperYou highlights multigrain protein chips as flagship product [Source ↗]
    SuperYou · [1]
  2. June 2023
    Launch of SuperYou Sour Cream & Onion Multigrain Chips on BigBasket [Source ↗]
    BigBasket · [2]
  3. February 2024
    Flipkart listing promotes SuperYou chips as 'healthiest snack' [Source ↗]
    Flipkart · [3]
  4. August 2024
    Swiggy Instamart highlights 'no palm oil' and 'baked not fried' [Source ↗]
    Swiggy Instamart · [4]
  5. March 2025
    Influencer review questions 'healthiest snack' positioning [Source ↗]
    Instagram · [5]
§ E · Citations

Sources of truth

  1. [1]
    SuperYou Protein Chips
    SuperYou
    "Each crunchy multigrain pack contains 10g of protein and 3g of fiber, making it the perfect guilt-free snack."
    Open source ↗
  2. [2]
    Superyou Sour Cream & Onion 10g Protein Multigrain Chips, 40 g
    BigBasket
    "Superyou Sour Cream & Onion 10g Protein Multigrain Chips, 40 g"
    Open source ↗
  3. [3]
    SuperYou Multigrain Protein Chips Sour Cream&Onion 10g Protein,3g Fiber,Healthiest Snack
    Flipkart
    "Model Name. Multigrain Protein Chips Sour Cream&Onion 10g Protein,3g Fiber,Healthiest Snack"
    Open source ↗
  4. [4]
    SuperYou 10g Protein Multigrain Chips - Sour Cream & Onion (No Palm Oil, Baked Not Fried)
    Swiggy Instamart
    "SuperYou 10g Protein Multigrain Chips - Sour Cream & Onion (No Palm Oil, Baked Not Fried)"
    Open source ↗
  5. [5]
    Instagram post
    Instagram
    "This chip claims 3 grams of fiber, 10 grams of protein, having only 170 calories."
    Open source ↗
  6. [6]
    Superyou Multigrain Protein Chips - Assorted Packs - Swadesii
    swadesii.com
    Open source ↗
  7. [7]
    Multigrain Chips Super Masala - Super You Calories - Fitia India
    fitia.app
    Open source ↗
  8. [8]
    SuperYou Protein Chips Review - HONEST AND UNPAID REEL
    instagram.com
    Open source ↗
  9. [9]
    SuperYou Chips Honest Review | Ingredient Breakdown ... - Instagram
    instagram.com
    Open source ↗