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Index / Snacks / TBH - To Be HonestUpdated 05 May 2026 · Methodology v0
TBH - To Be Honest · 25g · Snacks

Crispy Beetroot with Himalayan Rock Salt

Think Twice

Vacuum-cooked beetroot with three clean ingredients—nutritious but processed; moderate sodium warrant occasional consumption.

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Fig. 01 · 25g · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadWatch

Raw beetroot contains 6. 8g naturally-occurring sugars per 100g, with approximately 70% comprising glucose and fructose. The final product's sugar content per 100g is undocumented; vacuum-frying does not eliminate natural sugars but increases their density in the final snack form.

02/06Processing tierWatch

Product is classified as NOVA 4 (ultra-processed food)—subjected to vacuum-frying, thermal treatment, mechanical processing, and ingredient recombination.

03/06Fat / oil typeClear

Product utilizes rice bran oil—a non-hydrogenated, non-palm oil source containing natural antioxidants.

04/06SodiumWatch

Product contains added Himalayan rock salt as a deliberate flavoring agent; exact sodium quantity per serving is not disclosed in packaging or promotional materials available in search results. Himalayan salt composition is ~98% NaCl despite marketing of trace minerals.

05/06Marketing deceptionClear

Product claims: 100% vegetables (VERIFIED—only beetroot, rice bran oil, rock salt listed),[2] 50% less oil (PLAUSIBLE—vacuum-frying research confirms significant fat reduction),[55] retains 90% nutrients (PARTIALLY SUPPORTED—low-temperature processing preserves heat-sensitive nutrients, though processing itself causes some degradation),[22] gluten-free and vegan (VERIFIED).

06/06Regulatory historyClear

Product maintains clean regulatory record with no FSSAI notices, recalls, food-safety complaints, or contamination reports identified in available sources.

§05 — Timeline

01 Jan 2017
TBH (To Be Honest) brand founded by IIT and IIM graduates to create vegetable and fruit-based snacks
Ecargolog · ref 1
01 Jan 2023
Ghodawat Consumer Limited (GCL) acquires To Be Honest as part of impulse division expansion strategy
Asia Food Journal

§04 — Evidence Trail

Assessed under donteat.in methodology v0 · six-axis framework.

§06 — Ingredients

Beetroot, Rice Bran Oil, Himalayan Rock Salt