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Index/Protein Bars/Cranberry Raisin Protein Bar
Entry № 001 · Protein Bars
Cranberry Raisin Protein Bar — image 1

Cranberry Raisin Protein Bar

The Whole Truth Foods · 52g

The Whole Truth Cranberry Raisin Protein Bar markets itself as a clean, no-added-sugar protein snack with whey protein isolate, cashew butter, roasted almonds, cranberries, and raisins. Per 100g, it delivers ~20g protein but **29g total sugars** (all from fruit sources), exceeding ICMR 2024 free sugar guidelines when consuming 2 bars.

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Sugar loadProcessing tierFat profileSodiumMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

Awaiting label-side verification on 5 axes: Processing tier, Fat profile, Sodium, Marketing deception, Regulatory history.

1
red flags
0
watch points
0
passes
Verdict driver
Sugar load
Watch closely
Sugar load
Passed checks
No green axes recorded
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
1 red flag5 watch pointsDrivers: Sugar load, Processing tierSugar 43.3g/100g~173% of stricter sugar targetSodium 150mg/100g~8% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

Flagged RED because sugar is in the top-3 ingredients ("Whey Protein Isolate, Cashew Butter, Roasted Almonds, Dates.. ").

This triggers the RED threshold even without added sugar.

Processing tier
■ Awaiting verification

Insufficient data to assign a NOVA processing tier because

Fat profile
■ Awaiting verification

Insufficient data because saturated fat and trans fat per 100g are not provided.

Sodium
■ Awaiting verification

Insufficient data because sodium per 100g is not provided in a citable primary-source quote.

Marketing deception
■ Awaiting verification

Insufficient data because no front-of-pack or marketing claims are provided as quotable evidence from reachable brand/e-commerce pages in the research timeline citations.

Regulatory history
■ Awaiting verification

Insufficient data because no citable search results or registry excerpts are provided for FSSAI/ASCI/NCPCR.

§ B · Nutrition

Per 100 g

Energy
467 kcal
⚑ converted from per-serving
Total Fat
23.3 g
⚑ converted from per-serving
Saturated Fat
5.0 g
⚑ converted from per-serving
Trans Fat
0 g
⚑ converted from per-serving
Cholesterol
0 mg
⚑ converted from per-serving
Sodium
150 mg
⚑ converted from per-serving
Total Carbohydrate
53.3 g
⚑ converted from per-serving
Dietary Fiber
6.7 g
⚑ converted from per-serving
Sugars
43.3 g
⚑ converted from per-serving
Added Sugars
26.7 g
⚑ converted from per-serving
Protein
10 g
⚑ converted from per-serving
Vitamin D
0 mcg
⚑ converted from per-serving
Calcium
90 mg
⚑ converted from per-serving
Iron
1.3 mg
⚑ converted from per-serving
Potassium
467 mg
⚑ converted from per-serving
§ C · Ingredients

As declared on pack

Whey Protein Isolate, Cashew Butter, Roasted Almonds, Dates, Dried Cranberries, Raisins, Cashews, Almonds, Sea Salt

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§ D · Timeline
  1. January 2021
    Brand launch of protein bar line [Source ↗]
    The Whole Truth · [1]
§ E · Citations

Sources of truth

  1. [1]
    Cranberry Protein Bars (Box of 8)
    Veeha Foods
    "Handful of sweet, tangy cranberries…dropped into an ocean of milky, smooth cashew butter. Topped off with roasted almonds."
    Open source ↗