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Index / Protein Bars / The Whole Truth FoodsUpdated 12 May 2026 · Methodology v1
The Whole Truth Foods · 52g · Protein Bars

Cranberry Raisin Protein Bar

Don't Eat

High protein (10g/serve) from whey & nuts but loaded with 29g sugars/100g from raisins & cranberries; no artificial additives but ultra-processed NOVA 4.

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Fig. 01 · 52g · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Flagged RED because sugar is in the top-3 ingredients ("Whey Protein Isolate, Cashew Butter, Roasted Almonds, Dates.. "). This triggers the RED threshold even without added sugar.

02/06Processing tierPending

Insufficient data to assign a NOVA processing tier because

03/06Fat profilePending

Insufficient data because saturated fat and trans fat per 100g are not provided.

04/06SodiumPending

Insufficient data because sodium per 100g is not provided in a citable primary-source quote.

05/06Marketing deceptionPending

Insufficient data because no front-of-pack or marketing claims are provided as quotable evidence from reachable brand/e-commerce pages in the research timeline citations.

06/06Regulatory historyPending

Insufficient data because no citable search results or registry excerpts are provided for FSSAI/ASCI/NCPCR.

§05 — Timeline

01 Jan 2021
Brand launch of protein bar line
The Whole Truth · ref 1

§04 — Evidence Trail

01Cranberry Protein Bars (Box of 8) — Veeha Foods
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Whey Protein Isolate, Cashew Butter, Roasted Almonds, Dates, Dried Cranberries, Raisins, Cashews, Almonds, Sea Salt