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Index / Protein Bars / The Whole Truth FoodsUpdated 05 May 2026 · Methodology v1
The Whole Truth Foods · 52g (Box of 8) · Protein Bars

Peanut Cocoa Protein Bar

Don't Eat

Pack-label sugar and saturated fat both cross red thresholds.

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Fig. 01 · 52g (Box of 8) · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

The pack label lists 13. 3 g sugar per 100g, which meets the v1 red threshold (≥10g/100g).

02/06Processing tierRed

Haldiram's Nagpur Aloo Bhujia is classified as NOVA 4, indicating it is an ultra-processed food. It contains multiple industrial ingredients and additives, consistent with highly processed snack foods.

03/06Fat profileRed

The pack label says saturated fat is 5. 7 g per 100g and trans fat is 0. 0 g per 100g, crossing the v1 red fat threshold.

04/06SodiumClear

The pack label lists 117. 4 mg sodium per 100g, which is below the v1 sodium watch threshold (<300mg/100g).

05/06Marketing deceptionWatch

The presence of a high sugar content (10. 2g per 100g) in a product marketed as a savory 'Aloo Bhujia' raises concerns about potential marketing deception for the average consumer expecting a purely savory snack. This warrants a more detailed investigation.

06/06Regulatory historyClear

No adverse regulatory actions, consumer complaints, or legal issues have been identified for Haldiram's Nagpur Aloo Bhujia in India based on available public records from FSSAI, PIB, ASCI, NCPCR, or major Indian court filings and news outlets.

§05 — Timeline

01 Jan 2022
Product launch
The Whole Truth · ref 1

§04 — Evidence Trail

01Peanut Cocoa Protein Bars (Box of 8) — Veeha Foods
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Peanuts (47%), dates, whey protein isolate, cocoa powder, cocoa butter, sea salt, natural flavours.