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Entry № 001 · Protein Bars
The Whole Truth Peanut Cocoa Protein Bars - 52 gms (Pack of 8)

Peanut Cocoa Protein Bar

The Whole Truth Foods · 52g (Box of 8)

This assessment has been re-run against the pack-label nutrition now on file. The current “Don’t Eat” verdict is driven by the label-backed red flags below, not by the axes marked awaiting verification.

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Sugar loadProcessing tierFat profileMarketing deceptionSodiumRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

3
red flags
1
watch points
2
passes
Verdict driver
Sugar load + Processing tier + Fat profile
Watch closely
Sugar load, Processing tier, Fat profile, Marketing deception
Passed checks
Sodium, Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
3 red flags1 watch pointDrivers: Sugar load, Processing tierSugar 13.3g/100g~53% of stricter sugar targetSodium 117.4mg/100g~6% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

The pack label lists 13. 3 g sugar per 100g, which meets the v1 red threshold (≥10g/100g).

Processing tier
■ Don't eat trigger

Haldiram's Nagpur Aloo Bhujia is classified as NOVA 4, indicating it is an ultra-processed food. It contains multiple industrial ingredients and additives, consistent with highly processed snack foods.

Fat profile
■ Don't eat trigger

The pack label says saturated fat is 5. 7 g per 100g and trans fat is **0.

0 g per 100g**, crossing the v1 red fat threshold.

Sodium

The pack label lists 117. 4 mg sodium per 100g, which is below the v1 sodium watch threshold (<300mg/100g).

Marketing deception
■ Think twice trigger

The presence of a high sugar content (10. 2g per 100g) in a product marketed as a savory 'Aloo Bhujia' raises concerns about potential marketing deception for the average consumer expecting a purely savory snack.

This warrants a more detailed investigation.

Regulatory history

No adverse regulatory actions, consumer complaints, or legal issues have been identified for Haldiram's Nagpur Aloo Bhujia in India based on available public records from FSSAI, PIB, ASCI, NCPCR, or major Indian court filings and news outlets.

§ B · Nutrition

Per 100 g

Energy
347.8 kcal
⚑ From pack label (OCR)
Protein
20.6 g
⚑ From pack label (OCR)
Carbohydrates
19.8 g
⚑ From pack label (OCR)
Total Sugar
13.3 g
⚑ From pack label (OCR)
Added Sugar
0.0 g
⚑ From pack label (OCR)
Dietary Fibre
3.9 g
⚑ From pack label (OCR)
Total Fat
20.7 g
⚑ From pack label (OCR)
Saturated Fat (not more than)
5.7 g
⚑ From pack label (OCR)
MUFA + PUFA (g)
15.0
⚑ From pack label (OCR)
Trans Fat (not more than)
0.0 g
⚑ From pack label (OCR)
Sodium
117.4 mg
⚑ From pack label (OCR)
Cholesterol
0.0 mg
⚑ From pack label (OCR)
§ C · Ingredients

As declared on pack

Peanuts (47%), dates, whey protein isolate, cocoa powder, cocoa butter, sea salt, natural flavours.

Help verify this entry

Submit a back-of-pack label image

Got a clear photo of the nutrition panel or ingredients list? Submit it and we'll run OCR, update the page, and credit you. An admin reviews each submission before it goes live.

§ D · Timeline
  1. January 2022
    Product launch [Source ↗]
    The Whole Truth · [1]
§ E · Citations

Sources of truth

  1. [1]
    Peanut Cocoa Protein Bars (Box of 8)
    Veeha Foods
    "Heady mix of smooth, nutty PB and indulgent, dark cocoa. Who said you can't have the best of both worlds?."
    Open source ↗