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Index / Protein Powders / The Whole Truth FoodsUpdated 05 May 2026 · Methodology v1
The Whole Truth Foods · 1 kg · Protein Powders

The Whole Truth Whey Protein

Don't Eat

Clean whey protein isolate blend with no artificial additives; moderate sugar but high processing tier warrants caution.

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Fig. 01 · 1 kg · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

Meets the RED threshold because nutrition lists 22. 5g total sugars per 100g, which is ≥10g/100g for solids. Evidence is from the product page cited below; no ingredient-ranking evidence is provided beyond the ingredients list.

02/06Processing tierRed

The research classifies this as NOVA Group 4 (ultra-processed) due to whey isolate/concentrate plus added flavours and emulsifier (sunflower lecithin). Per the v1 rule, NOVA Group 4 combined with another failed axis (Sugar load is red) triggers a RED flag.

03/06Fat profileClear

Meets GREEN threshold based on provided nutrition: 4. 2g total fat/100g and saturated fat noted as 2. 5g/100g (i. e. , <3g/100g). No partially hydrogenated oils or trans-fat quantity >1g/100g is evidenced in the provided ingredients/nutrition.

04/06SodiumClear

Meets GREEN threshold because sodium is 190mg per 100g, below the 300mg/100g yellow threshold for solids. This is evidenced from the product nutrition details in the research.

05/06Marketing deceptionWatch

Insufficient product-specific substantiation for GREEN because the provided timeline includes an ASCI upheld complaint against the brand for a misleading claim on another product (chocolate). This is not a ruling about this whey protein, so it does not meet RED thresholds, but it is evidence of marketing-claim risk, triggering YELLOW under v1 due to brand-level advertising controversy.

06/06Regulatory historyWatch

Insufficient evidence for GREEN because there is a documented ASCI upheld complaint (2023-06-15) against the brand (even though for a different product). Under the v1 rule, this constitutes a brand-level controversy/regulatory finding surfaced in public record, so it is marked YELLOW (not a recall/ban/court order for this product).

§05 — Timeline

01 Jan 2021
Brand launch of The Whole Truth Foods with whey protein line
The Whole Truth · ref 1
15 Jun 2023
ASCI upholds complaint against Whole Truth for misleading chocolate claims
ASCI

§04 — Evidence Trail

01About Us — The Whole Truth
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Whey Protein Isolate, Whey Protein Concentrate, Whole Milk Powder, Pista Powder, Badam Powder, Natural Flavours, Sunflower Lecithin, Stevia Leaf Extract