TrueBasics Clean Whey Protein Powder Isolate + Concentrate Blend
TrueBasics Clean Whey Protein is a blend of whey protein isolate and concentrate marketed as minimally processed with no artificial sweeteners, fillers, flavors, or thickeners. It undergoes 74 safety checks for heavy metals, pesticides, and microbes, certified by HAP.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This is not an automatic no, but regular use can crowd the broader sugar, sodium, or processing budget.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
Meets GREEN threshold (<5g/100g solid and no added sugar in top-5): the product lists “<1g sugars per 35g serving” and the ingredients list does not include sugar in the top ingredients (sweetened with stevia extract). Evidence is from the product/retailer nutrition/claims pages; exact added-sugar per 100g is not explicitly stated beyond the serving sugar value.
Meets YELLOW threshold: described as NOVA Group 4 (ultra-processed) due to whey isolation/processing and added components like flavors and emulsifier (sunflower lecithin), but other axes are largely green/yellow rather than red. This fits “NOVA 4 with otherwise clean composition” per the framework.
Meets GREEN threshold: fat is 2. 2g per 35g serving (~6.
3g/100g), with no partially hydrogenated oils mentioned and no palm oil/hydrogenated fats/trans fats declared; emulsifier is sunflower lecithin. Saturated fat and trans fat per 100g are not provided in the research, so the assessment relies on the absence of PHO/trans-fat declarations and the overall low stated fat per serving.
Meets YELLOW threshold: sodium is 190mg per 35g serving, which extrapolates to about 543mg per 100g—within the 300–625mg/100g band. This triggers the framework’s yellow sodium flag for solids.
Meets GREEN threshold based on available evidence: the claim “Proven Purity, HAP Safe Certified” is supported by the stated “74 safety checks” and the ingredients list aligns with “no artificial sweeteners/fillers/thickeners” positioning. No ASCI/FSSAI/NCPCR ruling is provided in the research.
Meets GREEN threshold on available evidence: the research states no FSSAI notices, recalls, or court cases identified for this product. However, this is an absence-of-evidence finding and depends on the completeness of public records searched.
Per 100 g
| Energy (per 100g) | 375 kcal ⚑ Extrapolated from 110 kcal per 35g serving. |
| Protein (per 100g) | 69g ⚑ From 24g per 35g serving. |
| Total Fat (per 100g) | 6.3g ⚑ From 2.2g per 35g serving. |
| Carbohydrates (per 100g) | 6g ⚑ From 2g per 35g serving; sugars <3g. |
| Sodium (per 100g) | 543mg ⚑ From 190mg per 35g serving. |
As declared on pack
Whey Protein Isolate, Whey Protein Concentrate, Cocoa Powder (for Chocolate), Natural Flavors, Sunflower Lecithin, Stevia Extract. (No artificial sweeteners, fillers, flavors, thickeners.)
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- January 2023TrueBasics Clean Whey Protein launched [Source ↗]TrueBasics · [1]
- January 2024HAP Safety Certification announced for every batch [Source ↗]HealthKart · [2]
Sources of truth
- [1]TrueBasics Clean Whey Protein Isolate + Concentrate Blend (product page)TrueBasics
"TrueBasics Clean Whey is a protein supplement made using a blend of whey protein isolate and concentrate, offering high-quality protein with minimal processing."
- [2]TrueBasics Clean Whey Protein Isolate + Concentrate (product listing)HealthKart
"Proven Purity, HAP Safe Certified Every batch is stringently tested across 74 safety checks covering heavy metals, aflatoxins, microbes, and pesticides."