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Index / Protein Powders / TrueBasicsUpdated 05 May 2026 · Methodology v1
TrueBasics · 1 kg · Protein Powders

TrueBasics Clean Whey Protein Powder Isolate + Concentrate Blend

Think Twice

Clean whey protein blend with no artificial additives; HAP certified safe, moderate nutrition profile suitable for active adults in moderation.

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Fig. 01 · 1 kg · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

Meets GREEN threshold (<5g/100g solid and no added sugar in top-5): the product lists “<1g sugars per 35g serving” and the ingredients list does not include sugar in the top ingredients (sweetened with stevia extract). Evidence is from the product/retailer nutrition/claims pages; exact added-sugar per 100g is not explicitly stated beyond the serving sugar value.

02/06Processing tierWatch

Meets YELLOW threshold: described as NOVA Group 4 (ultra-processed) due to whey isolation/processing and added components like flavors and emulsifier (sunflower lecithin), but other axes are largely green/yellow rather than red. This fits “NOVA 4 with otherwise clean composition” per the framework.

03/06Fat profileClear

Meets GREEN threshold: fat is 2. 2g per 35g serving (~6. 3g/100g), with no partially hydrogenated oils mentioned and no palm oil/hydrogenated fats/trans fats declared; emulsifier is sunflower lecithin. Saturated fat and trans fat per 100g are not provided in the research, so the assessment relies on the absence of PHO/trans-fat declarations and the overall low stated fat per serving.

04/06SodiumWatch

Meets YELLOW threshold: sodium is 190mg per 35g serving, which extrapolates to about 543mg per 100g—within the 300–625mg/100g band. This triggers the framework’s yellow sodium flag for solids.

05/06Marketing deceptionClear

Meets GREEN threshold based on available evidence: the claim “Proven Purity, HAP Safe Certified” is supported by the stated “74 safety checks” and the ingredients list aligns with “no artificial sweeteners/fillers/thickeners” positioning. No ASCI/FSSAI/NCPCR ruling is provided in the research.

06/06Regulatory historyClear

Meets GREEN threshold on available evidence: the research states no FSSAI notices, recalls, or court cases identified for this product. However, this is an absence-of-evidence finding and depends on the completeness of public records searched.

§05 — Timeline

01 Jan 2023
TrueBasics Clean Whey Protein launched
TrueBasics · ref 1
01 Jan 2024
HAP Safety Certification announced for every batch
HealthKart · ref 2

§04 — Evidence Trail

01TrueBasics Clean Whey Protein Isolate + Concentrate Blend (product page) — TrueBasics02TrueBasics Clean Whey Protein Isolate + Concentrate (product listing) — HealthKart
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Whey Protein Isolate, Whey Protein Concentrate, Cocoa Powder (for Chocolate), Natural Flavors, Sunflower Lecithin, Stevia Extract. (No artificial sweeteners, fillers, flavors, thickeners.)