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Index / Snacks / Uncle ChippsUpdated 10 May 2026 · Methodology v1
Uncle Chipps · 48.1 g · Snacks

Uncle Chipps Spicy Treat Crunchy Potato Chips

Don't Eat

Ultra-processed potato chips with 868mg sodium/100g (43% WHO daily limit), 32.4g fat (mostly palmolein saturated), and additives like E631 disodium guanylate.

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Fig. 01 · 48.1 g · label on file

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadClear

Sugar is 2. 0g/100g, which is below the <5g/100g green threshold, and sugar is not among the top-5 ingredients (it appears within the seasoning sub-list). This meets the GREEN criteria for low sugar load based on the provided nutrition/ingredients data.

02/06Processing tierRed

Ingredients show an ultra-processed (NOVA 4) formulation with multiple additives (e. g. , flavour enhancers 631, 627, anticaking 551, 470, colour 150d, modified starch 1450). Because the product also fails other axes (e. g. , high saturated fat and high sodium), this meets the RED threshold for processing tier.

03/06Fat profileRed

Saturated fat is 14. 6g/100g, which exceeds the >5g/100g RED threshold for solids. The oil is palmolein (refined), and the total fat is 32. 4g/100g, reinforcing a red fat profile under the framework thresholds.

04/06SodiumRed

Sodium is 868mg/100g, which is above the ≥625mg/100g RED threshold for solids. This qualifies as high-sodium packaged snack under ICMR-NIN/WHO-SEARO style thresholds.

05/06Marketing deceptionClear

The available listing frames the product as 'spicy' and 'crunchy' and does not present a quantified health claim; no contradictory front-of-pack health positioning is evidenced in the provided sources. With the checked Tier-A source (Swiggy Instamart listing) and no deceptive health claim observed, this meets the GREEN criteria.

06/06Regulatory historyClear

The research summary states no adverse regulatory actions or public notifications were found for this product in FSSAI/news searches. Under the framework, absence of adverse findings in the checked public record is a GREEN regulatory history.

§05 — Timeline

01 Jan 1992
Launch of Uncle Chipps by Amrit Agro
donteat.in
01 Jan 1992
Pioneered branded nitrogen-foil packaging
donteat.in
01 Oct 2002
Acquired by Frito-Lay (PepsiCo)
Wikipedia · ref 1
10 Jul 2021
Iconic 'Bolo Mere Lips' ad campaign
Onlykutts · ref 2
10 May 2026
No adverse regulatory actions found
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§04 — Evidence Trail

01Uncle Chipps — Wikipedia02Uncle Chipps Bolo Mere Lips — Onlykutts
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Potato, Edible Vegetable Oil (Palmolein), Seasoning - Sugar, Iodised Salt, Spices & Condiments, Acidity Regulators (330, 334, 296), Maltodextrin, Edible Starch, Salt Substitute (Potassium Chloride), Milk Solids, Anticaking Agents (551, 470), Flavour Enhancers (631, 627), Color (150d), Flavour (Natural and Nature Identical Flavouring Substances), Modified Starch (1450). Contains Onion.