Index/Snacks/Uncle Chipps Spicy Treat Crunchy Potato Chips
Entry № 001 · Snacks
Uncle Chipps Spicy Treat Crunchy Potato Chips — image 1

Uncle Chipps Spicy Treat Crunchy Potato Chips

Uncle Chipps · 48.1 g

Uncle Chipps Spicy Treat is an NOVA 4 ultra-processed snack dominated by palmolein oil (32. 4g fat/100g, 14.

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Processing tierFat profileSodiumSugar loadMarketing deceptionRegulatory history
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

3
red flags
0
watch points
3
passes
Verdict driver
Processing tier + Fat profile + Sodium
Watch closely
Processing tier, Fat profile, Sodium
Passed checks
Sugar load, Marketing deception, Regulatory history
Frequency guidance
Avoid as a regular habit

The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.

Daily / most days
Avoid as a regular habit
A few times a month
Think twice
Rare treat
Lower concern if genuinely rare
3 red flagsDrivers: Processing tier, Fat profileSugar 1.3g/100g~5% of stricter sugar targetSodium 1080mg/100g~54% of sodium day

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load

Sugar is 2. 0g/100g, which is below the <5g/100g green threshold, and sugar is not among the top-5 ingredients (it appears within the seasoning sub-list).

This meets the GREEN criteria for low sugar load based on the provided nutrition/ingredients data.

Processing tier
Don't eat trigger

Ingredients show an ultra-processed (NOVA 4) formulation with multiple additives (e. g.

, flavour enhancers 631, 627, anticaking 551, 470, colour 150d, modified starch 1450). Because the product also fails other axes (e.

g. , high saturated fat and high sodium), this meets the RED threshold for processing tier.

Fat profile
Don't eat trigger

Saturated fat is 14. 6g/100g, which exceeds the >5g/100g RED threshold for solids.

The oil is palmolein (refined), and the total fat is 32. 4g/100g, reinforcing a red fat profile under the framework thresholds.

Sodium
Don't eat trigger

Sodium is 868mg/100g, which is above the ≥625mg/100g RED threshold for solids. This qualifies as high-sodium packaged snack under ICMR-NIN/WHO-SEARO style thresholds.

Marketing deception

The available listing frames the product as 'spicy' and 'crunchy' and does not present a quantified health claim; no contradictory front-of-pack health positioning is evidenced in the provided sources. With the checked Tier-A source (Swiggy Instamart listing) and no deceptive health claim observed, this meets the GREEN criteria.

Regulatory history

The research summary states no adverse regulatory actions or public notifications were found for this product in FSSAI/news searches. Under the framework, absence of adverse findings in the checked public record is a GREEN regulatory history.

§ B · Nutrition

Per 100 g

Energy
554 kcal
From pack label (OCR)
Protein
7.0 g
From pack label (OCR)
Total Carbohydrate
52.7 g
From pack label (OCR)
of which Sugars
1.3 g
From pack label (OCR)
Total Fat
35.0 g
From pack label (OCR)
Saturated Fat
16.3 g
From pack label (OCR)
Trans Fat
0.1 g
From pack label (OCR)
Sodium
1080 mg
From pack label (OCR)
§ C · Ingredients

As declared on pack

Potato, Edible Vegetable Oil (Palmolein), Seasoning - Sugar, Iodised Salt, Spices & Condiments, Acidity Regulators (330, 334, 296), Maltodextrin, Edible Starch, Salt Substitute (Potassium Chloride), Milk Solids, Anticaking Agents (551, 470), Flavour Enhancers (631, 627), Color (150d), Flavour (Natural and Nature Identical Flavouring Substances), Modified Starch (1450). Contains Onion.

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§ D · Timeline
  1. January 1992
    Launch of Uncle Chipps by Amrit Agro
    donteat.in
  2. January 1992
    Pioneered branded nitrogen-foil packaging
    donteat.in
  3. October 2002
    Acquired by Frito-Lay (PepsiCo) [Source ↗]
    Wikipedia · [1]
  4. July 2021
    Iconic 'Bolo Mere Lips' ad campaign [Source ↗]
    Onlykutts · [2]
  5. May 2026
    No adverse regulatory actions found
    donteat.in
§ E · Citations

Sources of truth

  1. [1]
    Uncle Chipps
    Wikipedia
    "In October 2002, Frito-Lay (a PepsiCo subsidiary) acquired 100% of the company."
  2. [2]
    Uncle Chipps Bolo Mere Lips
    Onlykutts
    "It pioneered the branded nitrogen-foil packaging of potato wafers in India."