B Natural Litchi Juice
B Natural Litchi Juice is a packaged fruit beverage manufactured by ITC Ltd. , which acquired the original B Natural brand from Balan Natural Food in 2014 and rebranded it in 2015, launching into the juice market with litchi as one of its signature variants.
Why this verdict
Context-dependent. Not an automatic no, but the watch points matter if this is a frequent buy.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
95g per 100ml (23-24g per 240ml serving), representing 92-96% of WHO's 25g daily free sugar recommendation. 68g per 100ml, with remainder being added sugar from manufacturing.
Ultra-processed (NOVA 4): contains added sugars, stabilizers (INS 440, 466), acidity regulator (INS 296), polydextrose dietary fiber, and antioxidants despite marketing as simple fruit juice with zero concentrate.
Contains 0g fat per 100ml with no palm oil, hydrogenated fats, trans fats, or other problematic lipids. Ingredient list shows no oil-based additives or concerning fat sources.
Sodium not reported in nutritional information across available product variants, indicating negligible or below-reportable threshold levels. Well within WHO <2000mg/day guideline for healthy populations.
Marketed as '100% fruit pulp, 0% concentrate, no added preservatives'—technically accurate but materially misleading. Claims emphasize 'natural' while formulation contains multiple synthetic additives (stabilizers, acidity regulators, nature-identical flavoring substances).
5% of total sugars are added sugars.
No documented FSSAI enforcement notices, recalls, contamination incidents, or regulatory violations found for this product. , an established FMCG conglomerate with institutional quality infrastructure and demonstrated compliance framework.
Per 100 g
| Energy | 48 kcal⚑ Per 100ml of juice (liquid products: 100ml ≈ 100g mass) |
| Protein | 0.0 g⚑ Minimal protein contribution from dilute fruit pulp content |
| Carbohydrates | 12.35 g⚑ Nearly entirely composed of sugars; 11.63g total sugar per 100ml |
| Total Sugars | 11.63 g⚑ Combination of natural fruit sugars (1.68g) and added sugars (9.95g per 100ml) |
| Added Sugars | 9.95 g⚑ Represents 85.5% of total sugars; single 240ml serving contains 23.88g added sugar versus WHO daily limit of 25g |
| Natural Fruit Sugars | 1.68 g⚑ Intrinsic sugars from litchi pulp content; only 14.5% of total sugar content |
| Total Fat | 0 g⚑ No fat present; no palm oil, hydrogenated oils, trans fats, or other concerning lipids |
| Dietary Fiber | 0.77 g⚑ Added as polydextrose (INS 1200) to enhance fiber profile |
As declared on pack
Water, Litchi Pulp (12%), Sugar, Polydextrose (Dietary Fibre) (0.77%), Stabilizers (INS 440, INS 466), Acidity Regulator (INS 296) and Antioxidant (INS 300).
No notable controversies, regulatory notices, or news events on record yet for this product.
Sources of truth
- [1]ITC enters juice marketPrintWeek India
"The new product was launched in January 2015 in India's five southern states. It initially rolled out seven variants of fruit juices, with lychee and jamun as its specials."
- [2]ITC B Natural launches Fruit Beverage, Fruits 'N BitsITC Portal (Media Centre)
"ITC's B Natural juices and beverages has launched Fruits 'N Bits, a fruit beverage infused with the goodness of real fruit chunks and seeds, with zero concentrates and no added preservatives."
- [3]LitchiB Natural
- [4]B Natural Litchi Juice Tetra PackSwiggy Instamart
- [5]B Natural Litchi Drink 1LtGayatri Store UK
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