Mogu Mogu Juice

§01 — Six-Axis Assessment

Yellow threshold used because the evidence does not quantify sugar per 100ml/100g, but marketing indicates added sugar and a comparative claim ("significantly less sugar than other similar drinks") without numbers. This is insufficient to confirm <2. 5g/100ml (green) or ≥5g/100ml (red), so it remains indeterminate between 5–10g/100g / top-5 placement scenarios. Nutrition data needed: grams of sugar (and ideally added sugar) per 100ml from the India pack label.

Classified as NOVA Group 4 (ultra-processed) based on being a ready-to-drink flavored juice beverage made from concentrate with added sugar and flavors, plus processed nata de coco. Under the v1 rule, NOVA 4 becomes RED when it fails any other axis; here at least one other axis is not green (Sugar load = yellow; Marketing deception = yellow). Therefore the Processing tier axis is RED.

Green threshold: no evidence of partially hydrogenated oils or trans fat, and the product is a juice drink where fat is described as negligible (<0. 5g/100ml). No palm oil or other fats are indicated in the provided ingredient description and brand descriptions. Saturated fat per 100ml is not provided; confirmation would require the nutrition panel.

Green threshold by expectation, but the research provides no numeric sodium per 100ml. The note states low sodium expected in fruit juice and no high-sodium additives are listed; however, without label values we cannot verify against the 150–300mg/100ml (yellow) or ≥300mg/100ml (red) cutoffs. Based on typical category formulation and absence of sodium additives in the provided ingredients, this is marked green pending label confirmation.

Yellow threshold: the brand messaging includes comparative/health framing (e. g. , "healthier than other similar drinks" and “plenty of fiber and good calories”) without India-specific substantiation in the provided research. No regulator ruling is cited (which would be red), but the claim appears softer/unsupported rather than directly contradicted by disclosed nutrition numbers (not available). More evidence needed: on-pack claims and the exact nutrition/ingredient list for the India SKU.

Green threshold because the research states no FSSAI notices, recalls, ASCI rulings, or Indian lab controversies found for Mogu Mogu in the last 10 years. The provided source is a brand/corporate page and does not itself prove clean record, but no adverse actions are evidenced in the supplied material. If any official notices emerge, this axis should be updated.

§05 — Timeline

§04 — Evidence Trail

§06 — Ingredients

Water, fruit juice concentrate, nata de coco (coconut gel), sugar, citric acid, flavors (inferred from descriptions; exact list unavailable)