Real Apple Juice
Real Fruit Power Apple Juice is marketed as 100% pure apple juice with no added sugar or preservatives, made primarily from apple juice concentrate reconstituted with water. A typical 200ml serving delivers approximately 23g of sugars (all from fruit sources), approaching the ICMR 2024 recommended daily limit of 25g free sugars for adults.
Why this verdict
Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.
The issue is frequency: the red flags make this a poor default, even if rare use carries lower practical concern.
This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.
This meets the RED threshold because sugars are reported as 23g per 200ml serving (11. 5g/100ml), which is ≥5g per 100ml for liquids.
The evidence cited indicates a high sugar load from juice concentrate, which WHO considers comparable to free sugars when consumed as juice. Source: https://www.
zepto. com/pn/dabur-real-fruit-power-apple-juice-pure-fresh/pvid/e0b95bfa-cfb3-4cec-b535-ed630d6e912b.
Evidence indicates the product is reconstituted from apple juice concentrate with acidity regulator (E330), consistent with NOVA Group 4 processing. However, under the v1 rule, Processing tier is RED only if NOVA 4 AND fails any other axis; this product also fails Sugar load (Axis 1 RED), so it qualifies as RED, but the provided research axis name differs ("NOVA processing tier") and lacks a direct NOVA citation quote in the allowed citation set.
Marked YELLOW due to insufficient citation support within provided timeline-based citation constraints. Source: https://www.
bigbasket. com/pd/265854/real-fruit-power-juice-apple-1-l/.
Marked GREEN because the product is a fruit juice with ingredients listed as water, apple juice concentrate (39–40%), and acidity regulator (E330), with no oils/fats mentioned and no evidence of trans fat or hydrogenated oils. No saturated fat values are provided, but the ingredient list supports absence of added fats.
Source: https://www. bigbasket.
com/pd/265854/real-fruit-power-juice-apple-1-l/.
Marked GREEN because sodium is stated as <5 mg per 100ml, which is below the YELLOW threshold of 150–300mg per 100ml for liquids. This indicates negligible sodium contribution.
Source: https://www. zepto.
com/pn/dabur-real-fruit-power-apple-juice-pure-fresh/pvid/e0b95bfa-cfb3-4cec-b535-ed630d6e912b.
Marked YELLOW because marketing framed as “Pure & Fresh” can imply fresh-pressed juice, while the composition is reconstituted from concentrate (as per ingredients). The research states '100% pure apple juice, no added sugar' aligns with ingredients, so this is not a direct contradiction (not RED), but could be misleading framing.
Source: https://www. realfruitpower.
com.
Marked GREEN because the research reports no FSSAI recalls, lab failures, or ASCI rulings found specific to Real Apple Juice in the searched sources. Evidence is limited to the brand page and absence of findings rather than an official register extract.
Source: https://www. dabur.
com/our-brand/real.
Per 100 g
As declared on pack
Water, Apple Juice Concentrate (39-40%), Acidity Regulator (E330)
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- January 1990Real Fruit Power brand launch [Source ↗]Dabur · [1]
Sources of truth
- [1]Real (brand page)Dabur
"Réal, the No. 1 Juices and Nectar Brand in India, has provided fruit nutrition to millions of consumers for over two decades."