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Index / Juices / Real Fruit PowerUpdated 05 May 2026 · Methodology v1
Real Fruit Power · 1 L · Juices

Real Apple Juice

Don't Eat

High sugar content from fruit juice concentrate exceeds ICMR daily free sugars limit in one serving; ultra-processed NOVA group 4 product despite '100% juice' claim.

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Fig. 01 · 1 L · web-sourced

§01 — Six-Axis Assessment

Red = warning
01/06Sugar loadRed

This meets the RED threshold because sugars are reported as 23g per 200ml serving (11. 5g/100ml), which is ≥5g per 100ml for liquids. The evidence cited indicates a high sugar load from juice concentrate, which WHO considers comparable to free sugars when consumed as juice. Source: https://www. zepto. com/pn/dabur-real-fruit-power-apple-juice-pure-fresh/pvid/e0b95bfa-cfb3-4cec-b535-ed630d6e912b.

02/06Processing tierWatch

Evidence indicates the product is reconstituted from apple juice concentrate with acidity regulator (E330), consistent with NOVA Group 4 processing. However, under the v1 rule, Processing tier is RED only if NOVA 4 AND fails any other axis; this product also fails Sugar load (Axis 1 RED), so it qualifies as RED, but the provided research axis name differs ("NOVA processing tier") and lacks a direct NOVA citation quote in the allowed citation set. Marked YELLOW due to insufficient citation support within provided timeline-based citation constraints. Source: https://www. bigbasket. com/pd/265854/real-fruit-power-juice-apple-1-l/.

03/06Fat profileClear

Marked GREEN because the product is a fruit juice with ingredients listed as water, apple juice concentrate (39–40%), and acidity regulator (E330), with no oils/fats mentioned and no evidence of trans fat or hydrogenated oils. No saturated fat values are provided, but the ingredient list supports absence of added fats. Source: https://www. bigbasket. com/pd/265854/real-fruit-power-juice-apple-1-l/.

04/06SodiumClear

Marked GREEN because sodium is stated as <5 mg per 100ml, which is below the YELLOW threshold of 150–300mg per 100ml for liquids. This indicates negligible sodium contribution. Source: https://www. zepto. com/pn/dabur-real-fruit-power-apple-juice-pure-fresh/pvid/e0b95bfa-cfb3-4cec-b535-ed630d6e912b.

05/06Marketing deceptionWatch

Marked YELLOW because marketing framed as “Pure & Fresh” can imply fresh-pressed juice, while the composition is reconstituted from concentrate (as per ingredients). The research states '100% pure apple juice, no added sugar' aligns with ingredients, so this is not a direct contradiction (not RED), but could be misleading framing. Source: https://www. realfruitpower. com.

06/06Regulatory historyClear

Marked GREEN because the research reports no FSSAI recalls, lab failures, or ASCI rulings found specific to Real Apple Juice in the searched sources. Evidence is limited to the brand page and absence of findings rather than an official register extract. Source: https://www. dabur. com/our-brand/real.

§05 — Timeline

01 Jan 1990
Real Fruit Power brand launch
Dabur · ref 1

§04 — Evidence Trail

01Real (brand page) — Dabur
Assessed under donteat.in methodology v1 · six-axis framework.

§06 — Ingredients

Water, Apple Juice Concentrate (39-40%), Acidity Regulator (E330)