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Entry № 001 · Juices

Real Mixed Fruit Juice

Real Fruit Power

Real Mixed Fruit Juice is a sugar-sweetened beverage, not a fruit juice. A single 200ml serving can contain up to 24g of added sugar, exhausting nearly the entire daily limit for an adult as recommended by India's top nutrition body, the National Institute of Nutrition (NIN) [1].

Sugar loadProcessing tierMarketing deceptionRegulatory historyFat / oil typeSodium
§ A · Six-axis assessment
Fast answer

Why this verdict

Red flags present. Best treated as an avoid-for-regular-use product unless the underlying evidence changes.

3
red flags
1
watch points
2
passes
Verdict driver
Sugar load + Processing tier + Marketing deception
Watch closely
Sugar load, Processing tier, Marketing deception, Regulatory history
Passed checks
Fat / oil type, Sodium

This card is the decision shortcut. The detailed evidence and citations live in the six-axis cards below.

Sugar load
■ Don't eat trigger

A single 200ml serving contains 20-24g of added sugar, which is 80-96% of the ICMR's daily recommended limit for free sugars (<25g) [1].

Processing tier
■ Don't eat trigger

Classified as NOVA Group 4 (ultra-processed). It's a reconstituted beverage with industrial ingredients like artificial flavors, colors, stabilizers, and preservatives, not a simple juice.

Fat / oil type

The product is fat-free and contains no palm oil, hydrogenated fats, or trans fats.

Sodium

Very low sodium content at 5-10mg per 100ml, which is less than 1% of the daily recommended limit.

Marketing deception
■ Don't eat trigger

Brand name 'Real Fruit Power' and fruit-centric advertising are misleading. The product contains only 5% fruit pulp, with the rest being water and sugar.

The ASCI has upheld complaints against its marketing.

Regulatory history
■ Think twice trigger

Has a history of regulatory action, including an ASCI fine for misleading advertising (2020) and FSSAI action over labeling and high sugar content (2022). Dabur's legal challenge to FSSAI rules was rejected by the Delhi HC (2023).

§ B · Nutrition

Per 100 g

Energy45-50 kcal
Total Sugars11-13g⚑ Includes 10-12g of added sugars.
Added Sugars10-12g
Total Fat0g
Sodium5-10mg
§ C · Ingredients

As declared on pack

Water, Sugar, Mixed Fruit Pulp (Apple, Orange, Pineapple, Grape, Mango) (5%), Acidity Regulators (INS 330, INS 331), Stabiliser (INS 440), Antioxidant (INS 300), Artificial Flavours (Orange, Pineapple, Mango), Class II Preservatives (INS 202, INS 211), Colours (INS 110, INS 122).

§ D · Timeline
  1. July 2018
    FSSAI amends standards, reclassifying low-pulp drinks as 'beverages' not 'juices' [Source ↗]
    FSSAI · [1]
  2. March 2020
    ASCI fines Dabur for misleading '100% real fruit' advertising [Source ↗]
    ASCI · [1]
  3. August 2022
    FSSAI lab tests confirm high sugar content (~12g/100ml), leading to new labeling mandates [Source ↗]
    FSSAI · [1]
  4. February 2023
    Delhi High Court rejects Dabur's petition against FSSAI's pulp disclosure rules [Source ↗]
    Delhi High Court · [1]
  5. January 2024
    ICMR's new dietary guidelines list sugary juices like Real in the 'avoid' category [Source ↗]
    ICMR/NIN · [1]
§ E · Citations

Sources of truth

  1. [1]
    Dietary Guidelines for Indians
    National Institute of Nutrition (NIN), Indian Council of Medical Research (ICMR)
    Open source ↗
§ F · Correction

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