Real Mixed Fruit Juice
An ultra-processed, high-sugar beverage with only 5% fruit pulp, misleadingly marketed as a healthy fruit juice.
§01 — Six-Axis Assessment
Red = warningA single 200ml serving contains 20-24g of added sugar, which is 80-96% of the ICMR's daily recommended limit for free sugars (<25g) [1].
Classified as NOVA Group 4 (ultra-processed). It's a reconstituted beverage with industrial ingredients like artificial flavors, colors, stabilizers, and preservatives, not a simple juice.
The product is fat-free and contains no palm oil, hydrogenated fats, or trans fats.
Very low sodium content at 5-10mg per 100ml, which is less than 1% of the daily recommended limit.
Brand name 'Real Fruit Power' and fruit-centric advertising are misleading. The product contains only 5% fruit pulp, with the rest being water and sugar. The ASCI has upheld complaints against its marketing.
Has a history of regulatory action, including an ASCI fine for misleading advertising (2020) and FSSAI action over labeling and high sugar content (2022). Dabur's legal challenge to FSSAI rules was rejected by the Delhi HC (2023).
§05 — Timeline
§04 — Evidence Trail
§06 — Ingredients
Water, Sugar, Mixed Fruit Pulp (Apple, Orange, Pineapple, Grape, Mango) (5%), Acidity Regulators (INS 330, INS 331), Stabiliser (INS 440), Antioxidant (INS 300), Artificial Flavours (Orange, Pineapple, Mango), Class II Preservatives (INS 202, INS 211), Colours (INS 110, INS 122).