Tropicana Mixed Fruit Juice
Marketed as '100% juice' but this is an ultra-processed beverage made from concentrate with a very high load of free sugars.
§01 — Six-Axis Assessment
Red = warningA single 200ml serving contains 21. 4g of sugar. This is 86% of the WHO's daily recommended limit for an adult. The sugars are considered 'free sugars' by health bodies as they come from reconstituted concentrate [1].
This is a NOVA Tier 4 (Ultra-Processed) product. It is reconstituted from fruit concentrates and contains industrial additives like acidity regulators (INS 330, 331) and stabilizers (INS 440) [1, 4].
Contains negligible fat (0. 1g/100ml) and is free from palm oil, trans fats, or other unhealthy oils [1].
Very low in sodium at 4mg/100ml, which is a negligible part of the daily recommended limit [1].
The '100% Fruit Juice' claim is misleading. The product is 48% reconstituted concentrate plus water and additives. The Advertising Standards Council of India (ASCI) has directed Tropicana to modify these claims [2].
While there are no product recalls, parent company PepsiCo was fined by ASCI in 2021 for misleading 'pure fruit juice' claims [2]. The product was cleared in FSSAI tests following the 2015 Maggi crisis [3].
§05 — Timeline
§04 — Evidence Trail
§06 — Ingredients
Water, Fruit Juice from Concentrate (48%)* [Orange (20%), Pineapple (10%), Red Grape (10%), Apple (5%), Mango (3%)], Sugar**, Acidity Regulators (INS 330, INS 331), Stabiliser (INS 440), Antioxidant (INS 300). *Fruit Juice content 48% from concentrate. **Added Sugar negligible.